Industrial

ANDONG SOJU PACKAGE

Extra Form

Country	Korea
Year	2019
Award	Winner
Affiliation	Hanseo University
Designer	JINHO KIM, HYEONJEONG HA
English	Andong soju is a Korean traditional rice wine. Here “Andong” is a region of Korea, and Andong Soju has been handed down since around 100 years ago. We have designed the package to promote Andong Soju with a long history. The motive of design is white porcelain of Korea. Simple and austere white porcelain is the core beauty of Korea. and we have designed bottle in a form of water droplet that is reminiscent of distillation. This form of bottle designed to foreign people who unskilled about drinking manner. All the material and form of the package is based on the traditional elements of Korea.
Native	안동소주는 100년에 걸쳐 전승되어 온 한국의 전통 증류주입니다. 우리는 이를 홍보하고 세계화에 앞장서기 위해 안동소주의 패키지 디자인을 했습니다. 디자인의 모티브는 한국의 백자로 심플하고 소박한 백자의 형태는 한국을 대표하는 아름다움이라 판단했습니다. 제품의 모든 구성은 한지 공예로 제작 되어 고유의 전통미와 간결함이 느껴집니다. 내부 술병 디자인은 물방울 형태이며 이는 증류를 통해 만들어지는 안동 소주의 주조 과정이 연상되도록 설계된 것입니다. 또한 이러한 병의 형태는 주도(酒度)가 어색한 외국인들에게 자연스레 병을 받치며 술을 따르는 방법을 유도합니다. 이렇듯 패키지 디 자인의 모든 소재와 형태는 한국의 전통적 요소에 기반을 두어 디자인했습니다.

1. in Communication
   

   Exile

2. in Communication
   

   MPU Drama Club and Drama Night Visual Design

3. in Communication
   

   Everyday Holiday

4. in Communication
   

   SNAKE PARADOX OF NUCLEAR POWER

5. in Communication
   

   Folding Hangeul

6. in Communication
   

   Arttab

7. in Communication
   

   Xitst

8. in Communication
   

   Origami Letter

9. in Communication
   

   invitros

10. in Communication
    

    OKOSIX Biodegradable Face Mask Package Design

11. in Communication
    

    CMCC Smart student ID

12. in Communication
    

    Emotion Cloud

13. in Communication
    

    Neuraderm brand design

14. in Communication
    

    TEAZEN Kombucha

15. in Communication
    

    Condoms with a sex board game

16. in Communication
    

    The Pola and the Lightning Dinosaur Series

17. in Communication
    

    Chansol Korean Medicine Brand Identity Design

18. in Communication
    

    Hokuriku Kawara Branding

19. in Communication
    

    Metaverse NFT Project Hon

20. in Communication
    

    2nd Taiwan Film Festival in Toronto

21. in Communication
    

    Babeldream cafe brand identity renewal design

22. in Communication
    

    Asan Korea First Hot Spring City

23. in Communication
    

    Bamboo Shadow and Breeze Bamboo Brewing

24. in Communication
    

    Power Energy Systems Visualization Platform

25. in Communication
    

    Uterus examiner

26. in Communication
    

    Manmool

27. in Communication
    

    Ofmom Formulamate

28. in Communication
    

    IOC of Tongji Hospital

29. in Communication
    

    ANBD Tokyo Exhibition 2023

30. in Communication
    

    hashi

31. in Communication
    

    RADEN

32. in Communication
    

    Genetic Linkage

33. in Communication
    

    The Beauty of Taiwan Nature Tableware Set

34. in Communication
    

    TailsPark

Designed by sketchbooks.co.kr / sketchbook5 board skin