Coummunication

Cipher - Individual Beauty -

Extra Form

Country	Japan
Year	2017
Award	GOLD WINNER
Affiliation	Satoshi Dáte
Designer	Satoshi Dáte
English	Many Asian women experience self-doubt due to modern society’s focus on physical appearance. Outer beauty is more valued than inner beauty. Rigid beauty expectations created by society, especially for women, make people lose awareness of individual beauty and cause them to fall victim to negative ways of thinking and destructive behaviours. To express the concept of individual beauty, the video features a woman who is not represented in a way to emphasise ideas of cuteness or sexual allure. The theme is further underlined by the use of a poem on the idea that each part of a person’s body is a code, conveying the individual’s uniqueness.
Native	多くのアジア人女性が、見た目に重きを置く現代社会で自分の価値を見いだせずに苦しんでいる。外面の美しさが内面の美しさより重要視されやすいアジア。社会によって創りだされた美に対する固定概念により、人々は自身の内面の美しさに気づけず、自分の価値を見出せなくなっている。 作品には内面の美しさを象徴する一人の女性が登場し、音楽と詩により彼女の個人の美しさに焦点を当てる。人の体はさまざまなパーツでできている。それらひとつひとつの形や動きが、暗号のように持ち主の内面や経験を語る。その秘められた個性こそが、その人の美しさである。この作品を通して、社会から「女性はこうあるべき」と歪んだイメージを押し付けられた女性たちに、個人の美しさを再認識して欲しいと願う。また、自分自身を受け入れ健全な心と体を保つように促すことは、健全な社会をつくることに繋がると信じている。
Website	www.satoshidate.com

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