Communication

GUANGXI BABAO TEA

Extra Form
Country China
Year 2019
Award Bronze Winner
Affiliation Guangxi university of finance and economics
Designer GUANGHUAYU
English This work took the Zhuang brocade and Zhuang language of the Guangxi Zhuang Autonomous Region of China as the creative elements, Split combination ornamentation and match with the rich colors of Zhuang brocade, combining with the characteristic tea products of Guangxi native to create a new tea product with local traditional cultural characteristics.
Native 中国广西八宝茶是由广西本地的金花茶、八角茶、茉莉花茶、玉兰花茶、薄荷茶、桂花茶、沉香茶、莲花茶八种茶品组合在一起的新茶文化品牌,具有浓郁的地方文化特征及独特的品牌调性。整个品牌的形象设计以中国广西壮族自治区的壮锦及壮语作为基础创意元素,将壮锦原有的纹饰进行拆分组合,在传承壮锦原有图形的特质下运用现代的图形组合方式,所有的图形设计均以菱形为基点,从而得到品牌的形象及辅助图形;品牌包装的内盒设计摆放也以壮锦经典的图形组合形式呈现;品牌色调抽取壮锦中的元素色彩,以紫若蓝、桃红、柠檬黄、暖绿四色为主色,运用色彩对比的手法,使整个品牌的调性充满了地域文化特色及浓郁的个性,在不失传统的同时又具有现代年轻化的特质。
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  1. OUKIKYO

  2. TYPOTECT

  3. ORCHID SPA 2

  4. SHICHENG LIVING ROOM

  5. LOTUS ART CENTER

  6. JOYCITY KIDS WORLD

  7. TAC THE AIR PURIFIER

  8. THE LAKE ONE

  9. PAPRIKA STOOL

  10. URBAN FARM CHANGSHA

  11. PULL THE HANGER

  12. KOREA SOIL POLLUTION

  13. CONVOLO

  14. PENCIL SHARPENER

  15. COLORS OF TIME

  16. SQUARING

  17. OUT OF FRAME

  18. MUTUALISM

  19. BEEHIVE HOUSE

  20. SPIRAL ARCHES

  21. SUEHIRO NAGAYA

  22. THE JINJU SILK LAB

  23. GUANGXI BABAO TEA

  24. AIR WING III

  25. LIGHT OF TEMPLE

  26. AEGIS 300I

  27. YOU AND ME

  28. COLONS BRAND DESIGN

  29. HARUHARU WONDER

  30. BETWEEN

  31. CHILDLIKE PURITY

  32. EBD

  33. PORTABLE TEA INFUSER

  34. THE MORGAN

  35. ZEN AND SPA CENTER

  36. TRAVEL TEA SET

  37. PANELING FASTENER

  38. REGRESSION

  39. BCSW MEDITATION ROOM

  40. ZAMO

  41. SHANG JU HOTEL

  42. ONP

  43. ATTENTION

  44. CAMPING AT HOME

  45. THE FORTUNE BRIDGE

  46. INZONE MALL

  47. YIN RESIDENCE

  48. PLANTS TRADE

  49. NAFA ARTS PRESCHOOL

  50. 24 SOLAR TERMS

  51. BIUM

  52. ONDA

  53. ZHE GU TEA

  54. LIBERATING WHEELCHAIR

  55. TWISTING

  56. TREASURED MANSION

  57. LUMINOUS WALL

  58. ZHONGNAN MANSION

  59. ESEN

  60. A PIECE OF FULL MOON

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