Communication

THE JINJU SILK LAB

Extra Form

Country	Korea
Year	2019
Award	Bronze Winner
Client	KOSRI
Affiliation	IDEA DO IT
Designer	YEROK AHN, JUYOUN KWON, SUNGEUN JANG, MINSU KIM
English	The Jinju Silk Lab is a brand that integrates 52 silk brands which are belonging to the KOSRI. The KOSRI needed to develop a new integrated brand so that they can effectively manage numerous brands. Jinju has been famous for producing high quality silk since long ago and at the same time it is one of the world’s fifth largest silk-producing areas. For graphic motif, shuttle of weaving is used to express the history of silk. The weaving shuttle moves from side to side on the loom and acts as a needle to weave the fabric. The visual identity that utilized the movement of shuttle of weaving is applied to various applications.
Native	더진주랩은 한국실크연구원에 소속된 52가지의 실크브랜드를 묶는 통합 브랜드입니다. 그들은 여러 브랜드의 효과적인 관리를 위해 새로운 통합브랜드 개발이 필요했습니다. 진주는 예로부터 품질이 뛰어난 실크를 생산하는 지역으로 유명하며 세계5대 실크 생산지이기도 합니다. 실크의 역사성을 나타내기 위해 베틀에서 사용되던 베틀북을 그래픽 모티브로 활용하였습니다. 베틀북은 직물을 짜는데 바늘과 같은 역할로 베틀 위에서 좌우로 움직이는 것이 특징입니다. 이러한 베틀북이 움직이는 모습을 활용하여 시각아이덴티티를 다양한 어플리케이션에 적용하였습니다.

1. in Space
   

   OUKIKYO

2. in Communication
   

   TYPOTECT

3. in Space
   

   ORCHID SPA 2

4. in Space
   

   SHICHENG LIVING ROOM

5. in Space
   

   LOTUS ART CENTER

6. in Space
   

   JOYCITY KIDS WORLD

7. in Industrial
   

   TAC THE AIR PURIFIER

8. in Space
   

   THE LAKE ONE

9. in Industrial
   

   PAPRIKA STOOL

10. in Space
    

    URBAN FARM CHANGSHA

11. in Industrial
    

    PULL THE HANGER

12. in Communication
    

    KOREA SOIL POLLUTION

13. in Space
    

    CONVOLO

14. in Industrial
    

    PENCIL SHARPENER

15. in Industrial
    

    COLORS OF TIME

16. in Industrial
    

    SQUARING

17. in Space
    

    OUT OF FRAME

18. in Space
    

    MUTUALISM

19. in Space
    

    BEEHIVE HOUSE

20. in Space
    

    SPIRAL ARCHES

21. in Space
    

    SUEHIRO NAGAYA

22. in Communication
    

    THE JINJU SILK LAB

23. in Communication
    

    GUANGXI BABAO TEA

24. in Industrial
    

    AIR WING III

25. in Industrial
    

    LIGHT OF TEMPLE

26. in Industrial
    

    AEGIS 300I

27. in Industrial
    

    YOU AND ME

28. in Communication
    

    COLONS BRAND DESIGN

29. in Communication
    

    HARUHARU WONDER

30. in Space
    

    BETWEEN

31. in Space
    

    CHILDLIKE PURITY

32. in Industrial
    

    EBD

33. in Industrial
    

    PORTABLE TEA INFUSER

34. in Space
    

    THE MORGAN

35. in Space
    

    ZEN AND SPA CENTER

36. in Industrial
    

    TRAVEL TEA SET

37. in Space
    

    PANELING FASTENER

38. in Industrial
    

    REGRESSION

39. in Space
    

    BCSW MEDITATION ROOM

40. in Industrial
    

    ZAMO

41. in Space
    

    SHANG JU HOTEL

42. in Industrial
    

    ONP

43. in Industrial
    

    ATTENTION

44. in Space
    

    CAMPING AT HOME

45. in Space
    

    THE FORTUNE BRIDGE

46. in Space
    

    INZONE MALL

47. in Space
    

    YIN RESIDENCE

48. in Industrial
    

    PLANTS TRADE

49. in Space
    

    NAFA ARTS PRESCHOOL

50. in Communication
    

    24 SOLAR TERMS

51. in Industrial
    

    BIUM

52. in Space
    

    ONDA

53. in Communication
    

    ZHE GU TEA

54. in Industrial
    

    LIBERATING WHEELCHAIR

55. in Space
    

    TWISTING

56. in Space
    

    TREASURED MANSION

57. in Space
    

    LUMINOUS WALL

58. in Space
    

    ZHONGNAN MANSION

59. in Space
    

    ESEN

60. in Industrial
    

    A PIECE OF FULL MOON

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