Communication

History and Legend of Gangneung

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	Gangneung Tourism Development Corporation Corp.
Affiliation	Ireyostudio, Sejong University
Designer	CHO KYUSANG, MIN JAKYOUNG, MOON SUMIN, KIM DAYEONG, PARK SIUN
English	Gangneung has a thousand years of history and diverse nature, and it is focusing on becoming one of the world's top 100 tourist cities in 2023. As part of this plan, the History & Legend of Gangneung is branding developed on the basis of historical and cultural placeness. The history and legends of eight representative attractions of Gangneung that appear in historical tales were reconstructed and produced as friendly illustrations. Each illustration containing a story is used as a graphic element of branding, allowing tourists to intuitively experience the history and narrative of Gangneung together with their location.
Native	강릉은 다양한 천년의 자연, 역사를 품고 있는곳으로 2023년 세계 100대 관광도시로 도약하기 위하여 국제 관광마케팅에 집중하고 있다. History and Legend of Gangneung은 이러한 계획의 일환으로서, 역사문화적인 장소성을 기반으로 개발된 브랜딩이다. 강릉의 대표적인 역사 설화의 관광지 8곳 (경포대, 정동진, 오죽헌, 주문진, 소금강, 대관령, 초당, 월화거리)의 역사와 설화의 스토리를 재구성하여 친근감있는 일러스트레이션으로 제작하였다. 스토리를 담고 있는 각각의 일러스트레이션은 브랜딩의 그래픽 엘리먼트로 활용되어, 관광객에게 강릉의 역사와 설화를 장소와 함께 직관적으로 경험시키는 동시에 다양한 플랫폼에 일관성있게 적용되어 다양한 관광컨텐츠를 만들어낼수 있다. 또한 스토리를 모션으로 제작하여 관광객에게 재미와 공감을 불러일으키고자 하였다. 이 프로젝트는 강릉의 역사문화의 가치를 발굴 및 컨텐츠를 체계화 시키는 관광자원의 초석으로 거듭나는데 의의를 갖는다.
Positive Comments

1. in Communication
   

   Sauce Expert

2. in Communication
   

   Project Echo

3. in Space
   

   Space 5 point 7

4. in Space
   

   bibu pet store

5. in Communication
   

   Zaishengdao Rice Packaging Design

6. in Industrial
   

   Plani

7. in Communication
   

   Butak Care app services for care workers

8. in Industrial
   

   Seal Built with Native Soil

9. in Communication
   

   Prejudice

10. in Industrial
    

    Carry On

11. in Communication
    

    Origami Amenities

12. in Communication
    

    History and Legend of Gangneung

13. in Industrial
    

    Hypergrowth Onboarding Kit

14. in Communication
    

    Concept ARC Dual Flush Valve

15. in Space
    

    Mist Garden

16. in Space
    

    H Wave Wall

17. in Industrial
    

    cocoda chair

18. in Space
    

    Quanzhou Experimental Middle School

19. in Communication
    

    Midea Industrial City smart operation of IOC

20. in Space
    

    IOC of Jingzhou factory

21. in Space
    

    Boundless Boundaries

22. in Communication
    

    MY CHOICE Visual Branding

23. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

24. in Communication
    

    TL BRAND DAY in NC PARK

25. in Communication
    

    NCSOFT Leaders Kit

26. in Communication
    

    Welcome FG Seasons Greetings Pack

27. in Space
    

    Ribbon House

28. in Space
    

    Mancave

29. in Industrial
    

    Ecological friendly multifunctional felt bag

30. in Communication
    

    Matsu HandPulled Noodle Brand Design

31. in Communication
    

    TOLOKAH Brand Design

32. in Communication
    

    Tuntex Branding

33. in Space
    

    Chengdu MINI Showroom Complex

34. in Space
    

    Bamboo House

35. in Space
    

    Birch Forest

36. in Space
    

    Stream Office

37. in Communication
    

    Smart Home Network Wall Pad HDHN4000

38. in Communication
    

    Sunforest

39. in Communication
    

    XIJIAJIA An AI Digital Human

40. in Communication
    

    Breeze White

41. in Communication
    

    AIOT Smart Park Integrated System

42. in Communication
    

    4paradigm Sage HyperCycle CESS

43. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

44. in Space
    

    My Boundary

45. in Communication
    

    60 year memories of WAN CHUAN HSING

46. in Communication
    

    Smart Home Solution System HDHN 4000SET

47. in Space
    

    Daotianyi Moutain Hotel

48. in Space
    

    House in Niigata

49. in Communication
    

    DNAKE Sapphire Series

50. in Space
    

    DNAKE Smart Central Control Screen Knob

51. in Space
    

    Maguro

52. in Space
    

    RENOVATION OF OLD WAREHOUSE ON THE NORTH BUND

53. in Space
    

    BTS

54. in Communication
    

    EYEV

55. in Communication
    

    Ridiculous Car Crashing New Media Art

56. in Communication
    

    THE WEE THINGS

57. in Communication
    

    Hand in hand family fruit

58. in Communication
    

    HWARANG

59. in Industrial
    

    COS Conveyer

60. in Industrial
    

    A fast applied airbag fixing bandage

Designed by sketchbooks.co.kr / sketchbook5 board skin