Director Hoyoung Lee Founder of 250design studio How does 250design perceive the Asia Design Prize, and how do you interpret the philosophy or role the brand holds? To 250design, the Asia Design Prize is a platform that defines and proposes the future identity of Asian design. It is seen not merely as an organization that recognizes and rewards outstanding design, but as a vital hub...

Creative Director Yena Choi Founder of B for Brand & CEO at Romantic Tiger What motivated you to run both the B For Brand design agency and the Romantic Tiger fashion brand simultaneously? Are there any synergies or points of connection between the two? I believe branding is not a theoretical exercise—it must be tested and validated in the market. That’s why I operat...

Creative Director Youngha Park CCO at FRUM & Founder of YounghaPark Studio What was your first impression when you encountered the brand Asia Design Prize? And how do you think that impression translated into potential? When I first came across the name "Asia Design Prize," what struck me immediately was the strong symbolism and sense of scale inherent in the words the...

Branding Director Woosung Jun Founder of the branding strategy & consulting group Seaside City. What motivated you to become a jury member of the Asia Design Prize? As a branding director, what is your reason for participating in a design award jury? In branding, design goes far beyond aesthetics. I believe design is a visual language that encapsulates a brand's attitude,...

Director Hoyoung Lee Founder of 250design studio How does 250design perceive the Asia Design Prize, and how do you interpret the philosophy or role the brand holds? To 250design, the Asia Design Prize is a platform that defines and proposes the future identity of Asian design. It is seen not merely as an organization that recognizes and rewards outstanding design, but as a vital hub...

Creative Director Yena Choi Founder of B for Brand & CEO at Romantic Tiger What motivated you to run both the B For Brand design agency and the Romantic Tiger fashion brand simultaneously? Are there any synergies or points of connection between the two? I believe branding is not a theoretical exercise—it must be tested and validated in the market. That’s why I operat...

Creative Director Youngha Park CCO at FRUM & Founder of YounghaPark Studio What was your first impression when you encountered the brand Asia Design Prize? And how do you think that impression translated into potential? When I first came across the name "Asia Design Prize," what struck me immediately was the strong symbolism and sense of scale inherent in the words the...

Branding Director Woosung Jun Founder of the branding strategy & consulting group Seaside City. What motivated you to become a jury member of the Asia Design Prize? As a branding director, what is your reason for participating in a design award jury? In branding, design goes far beyond aesthetics. I believe design is a visual language that encapsulates a brand's attitude,...

A Tribute to the Master Who Introduced the Identity and Philosophy of Asian Design to the World Professor Apex Lin Pang-Soong, Chair Professor at Asia University in Taiwan, has been selected as the recipient of the 2025 Judge’s Choice at the Asia Design Prize (ADP). This recognition extends beyond individual artistic achievement—it represents a global appreciation for the cultural ...

On March 26, the Asia Design Prize 2025—an international celebration of design excellence—concluded with a grand award ceremony at the prestigious Four Seasons Hotel Seoul. Over 160 global designers and industry leaders gathered from across Asia, including Taiwan, Japan, China, and Hong Kong, to commemorate outstanding achievements in design. Notably, nearly 50% of the award recipients...