LEGACY BEYOND ASIA - Packing for CHJ Jewellery products

Packing for CHJ Jewellery products

Communication

Area

China

Year

2023

Award

WINNER

Affiliation

CHJ Jewellery

Designer

TANG Haiqing, CHEN Danyuan, LIN Yunzhe

English

The packing design is inspired by the structure of the Official Leather Case (guanpixiang, also known as Hundred Treasures Case) that women in the past used to store pearls and jewels. Also integrated into the design is the traditional jujube-flower brocade pattern in filigree inlaying, a jewelry technique that is one of China’s intangible cultural heritages. The merging of the two into the design makes it a jewelry packing creation with oriental charms and imaginations.

Native

包装外形以古代女子用于装载金银首饰的官皮箱（又名百宝箱）为结构灵感。设计结合中国非物质文化遗产珠宝工艺——花丝镶嵌中传统枣花锦纹样，二者融合在包装设计中，使其成为一件具有东方哲思意味的首饰包装作品。“香韵金缕篆，珠入宝妆奁。”梳妆台与首饰盒古语中统称为妆奁；“妆”即指代悦己而容，“奁”即为精巧器具之名。包装整体外观采用裸色作为主色。裸色是未经修饰，最贴近肌肤的颜色，是无性别，无边界，不被定义的从容姿态，是独立女性对本我的珍视与追求。循环往复的圆纹，源自花丝镶嵌中的传统纹样枣花纹，据古代妆奁中官皮箱的四方外形，以现代的表达重述箱体，我们许以东方妆奁之名，体现品牌以传承为核、以匠心为壤，以时光作渡，感知古老东方之息与女性主义的共振，终琢玉成珠，妙臻化境，成就当代女性之美。

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