Communication

lllayer Corporate identity design

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	lllayer Corp.
Designer	Kwangwon Kim, Juyong Kim, Jiwon Choi, Juhwang Kim
English	lllayer is a brand design company that offers services to companies needing to develop or enhance their brand identity, building integrated brand assets both online and offline. Rooted in the core philosophy of consistently accumulating the value and experience a brand possesses, lllayer has designed a corporate identity under the concept of "Layering Experience." The overlapping flat and three-dimensional graphics symbolize the multi-faceted accumulation of value and experience to “create the brand's unique ‘memory’.” The three-dimensional version serves as the main key visual, while the line version is used for auxiliary applications.
Native	레이어(lllayer)는 브랜드 정체성 개발 또는 강화가 필요한 기업에 온/오프라인 내에서 통합적인 브랜드 자산을 구축할 수 있도록 서비스를 제공하는 브랜드 디자인 회사입니다. 레이어의 핵심 철학은 브랜드가 가진 가치와 경험을 일관적으로 꾸준히 쌓아(layer) 브랜드 고유의 ‘기억’을 만들어가는 것입니다. 기억은 단번에 만들어지지 않고 다양한 감각의 경험을 시간에 따라 쌓아감으로써 만들어집니다. 레이어의 가치 있는 경험을 쌓아간다는 의미의 기업 슬로건 “Layering Experience”을 중심으로 경험의 층을 쌓아가는 이미지를 기업 아이덴티티에 담았습니다. 중첩되고 연결되는 그래픽은 브랜드 고유의 기억을 만들 수 있도록 가치와 경험을 쌓는 모습을 상징합니다. 점진적으로 나아가는 표현으로 명확한 목적과 방향성을 가지고 단계적으로 나아가는 프로세스를 뜻하며, 그래픽의 입체적인 각도와 유동적인 흐름은 브랜드의 경험을 다각도로 설계하며 고객의 니즈에 맞춰 유연하게 임하는 태도를 상징합니다. 그래픽 모티브는 입체 버전을 메인 키 비주얼로 활용하고 라인 버전은 보조 어플리케이션에 활용합니다.
Website	www.lllayer.com
Positive Comments
Judging Comments	lllayer has been highly regarded for its strategic approach to brand identity, seamlessly integrating online and offline brand assets. Its "Layering Experience" concept effectively captures the accumulation of brand value and experience through overlapping flat and three-dimensional graphics. The versatile visual system, with a three-dimensional key visual and a refined line version, has been praised for its cohesion, adaptability, and clarity in brand communication. This thoughtful execution strengthens brand recognition, ensuring a memorable and distinctive identity across various platforms.

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