Communication

KUAV Visual Identity

Extra Form

Country	Korea
Year	2025
Award	WINNER
Client	Chanyoung Kim
Affiliation	designonecup
Designer	Sanghyeok Lee
English	KUAV is an institution that teaches national qualifications for drones and unmanned aerial vehicles. The keyword of this CI production is "Korea." Taegukgi has four elements: sky, earth, water, and fire. Among them, I developed a symbol using the sky. This represents the space in which the unmanned aerial vehicle stays. By tilting three lines, meaning 'sky,' each flying device is represented by taking off into the sky. The blue color, which grows thicker as it goes higher in the sky, means that it is approaching the realization of the fourth industrial revolution through the unmanned aviation field.
Native	한국무인비행장치교육원은 드론 및 무인 비행 장치의 국가자격을 교육하는 기관입니다. 이번 CI 제작의 키워드는 ‘한국’입니다. 한국을 대표하는 무인 비행장치 교육 단체라는 비전이 담겨있습니다. 태극기에는 건곤감리의 4괘가 있습니다. 그중 하늘을 의미하는 ‘건’을 사용하여 심볼을 개발하였습니다. 이는 무인 비행 장치가 체공하는 공간을 나타냅니다. ‘건’을 뜻하는 3개의 선을 기울여 각각의 비행 장치들이 하늘로 이륙하는 모습을 표현하였습니다. 높은 하늘로 갈수록 짙어지는 블루 컬러는 무인 항공 분야를 통한 4차 산업혁명의 실현에 가까워진다는 의미가 담겨있습니다. 태극기와 하늘의 요소를 활용한 CI를 통해 '한국을 대표하는 무인 비행장치 교육단체'라는 기업의 비전을 상기합니다.
Website	koruav.com
Positive Comments
Judging Comments	KUAV’s CI design seamlessly integrates Korean identity with drone technology, earning praise for its cultural depth and modern relevance. Inspired by the Taegukgi’s ‘sky’ element, the three ascending lines symbolize UAVs taking flight, while the gradient blue reflects progress toward the Fourth Industrial Revolution. The design has been highly regarded for effectively conveying KUAV’s mission while maintaining a strong national identity.

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