LEGACY BEYOND ASIA - FunPlus 10th anniversary gift box

FunPlus 10th anniversary gift box

Communication

Area

China

Year

2022

Award

WINNER

Client

FunPlus

Affiliation

ALINE STUDIO

Designer

Codexy

English

The four pieces of cement represent the gate of the huge stone, and the cross channel in the middle is similar to the Chinese character "ten", reflecting the time node of the tenth anniversary. The book opens with warm ink that changes color when the paper is touched, more than 10 kinds of special paper are selected to show the details of each game. Around the brass plate monument, three pictures are depicted, which represent the spirit of struggle and exploration of FunPlus. A detachable dotted cross line is designed on the home page of each chapter to reveal the symbolic elements in the corresponding games.

Native

选用了大地纸张制作外盒，模仿泥土，外盒表面压印FunPlus品牌色橙色十周年图形，揭开外盒，就可以看到四块方形水泥，如同泥土尘封的建筑。四块水泥代表巨石之门，中间的十字形通道与汉字「十」形似，体现十周年的时间节点。画册开篇使用温感油墨，当手触摸画纸时产生色彩变化，开启FunPlus的十周年仪式，以此传达品牌「让世界更有趣」的理念。经过多次实验，选用合适重量和色彩的黄铜板做一座纪念碑，使用户既能感受十年积淀的份量，同时没有过重的负担。黄铜板四周以插画的形式刻画了开疆拓土、壮志凌云、乘风破浪三幅画面，代表着FunPlus的拼搏和探索精神。内页挑选了10种以上的特种纸张，通过在颜色、材质和质感上的区分，表现各个游戏的细节特点。画册中加入了互动体验，在每个章节首页设计了可撕开的十字形虚线，揭开可以看到相应游戏中的象征性元素，通过这种仪式感将每个游戏的内核传达给用户。

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