Communication

Mindfulness Meditation Conference

Extra Form

Country	Korea
Year	2021
Award	GOLD WINNER
Affiliation	Sejong University
Designer	MinSuk Kim
English	Mindfulness Meditation Conf. is a meditation conference designed to help employees effectively manage their job stress through meditation. In order to solve stress that causes various mental illness, Meditation, effective in relieving stress, has been adopted as a solution. and then classified various stress as three causes to provide meditation effectively. The three causes are "Inner Stress", "Relation Stress", and "System Stress". By applying these 3 stress to graphics that interpret water ripples as motifs, expressed the brand story of relieving stress such as water ripples through meditation.
Native	<Mindfulness Meditation Conf.>는 직장인이 명상을 통해 직무 스트레스를 효과적으로 관리할 수 있도록 도와주기 위해 기획된 명상 콘퍼런스입니다. 다양한 정신질환의 원인이 되는 현대인들의 스트레스를 해결하기 위해서 스트레스 해소에 효과적인 '명상'을 솔루션으로 선정한 뒤, 명상을 효과적으로 제공하기 위해 다양한 스트레스의 종류들을 다음과 같이 3개의 원인으로 분류하였는데, 이는 각각 업무 수행능력과 같이 스스로에게서부터 비롯되는 '자아 스트레스', 타인과의 관계에서부터 오는 '관계 스트레스', 소음이나 업무환경부터 급여까지 다양한 환경적인 문제에서부터 비롯되는 '환경 스트레스'입니다. 분류된 3개의 스트레스 원인을 물 파장을 모티브로 해석한 그래픽에 대입하여, 잔잔한 마음의 호수에 일어난 파장과 같은 스트레스를 명상을 통해 해소하는 <Mindfulness Meditation Conf.>의 브랜드 스토리를 상징하였습니다.
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