Communication

World Webtoon Festival

Extra Form

Country	Korea
Year	2025
Award	WINNER
Affiliation	KOCCA and Sunmoon Univ
Designer	JANG HUN JONG, GWON JAE MIN, SHIN WON NYOUNG, YUN CHEOLH YO
English	Korean webtoons have become important cultural assets recognized worldwide. To showcase their growth and success, we designed this festival promotion. Through the comic strip format, we visually depicted various webtoons coming together in a pop-up store, symbolizing the diversity and harmony of global webtoon culture. Creative characters and engaging stories capture the unique aspects of webtoons, allowing the audience to experience their richness through a single poster. The adaptable design enables concise storytelling across multiple webtoons, effectively promoting the global rise of webtoons.
Native	시대가 흐르면서 한국 웹툰은 국내를 넘어 세계적으로 인정받는 중요한 문화 자산으로 자리잡았습니다. 우리는 이러한 웹툰의 눈부신 성장을 알리고, 글로벌 무대에서 이룬 성과를 널리 알리기 위해 이번 페스티벌 프로모션을 기획했습니다. 웹툰의 상징인 컷 만화를 통해 다양한 이야기를 시각적으로 표현하며, 여러 웹툰들이 팝업 스토어에서 하나로 모이는 듯한 느낌을 전달했습니다. 또한, 세계 각국의 웹툰이 함께 어우러져 글로벌 웹툰 문화의 다양성과 조화를 상징하는 장면을 포스터에 담아냈습니다. 창의적인 캐릭터들과 흥미로운 스토리들이 웹툰의 특징을 잘 반영해 관객들이 포스터 한 장만으로도 웹툰의 다채로운 세계관과 시각적 즐거움을 느낄 수 있도록 했습니다. 이 디자인은 기본 틀을 바탕으로 다양한 방식으로 응용 가능하며, 여러 웹툰의 이야기를 간결하고 함축적으로 전달할 수 있는 장점을 가지고 있습니다. 이를 통해 우리는 웹툰의 글로벌 성장을 효과적으로 알리고자 합니다.
Positive Comments
Judging Comments	This festival promotion has been widely praised for its engaging and dynamic approach to showcasing the global success of Korean webtoons. By utilizing a comic strip format, it effectively conveys the diverse storytelling and artistic styles of webtoons, making them instantly recognizable and visually compelling. The seamless integration of characters and narratives captures the essence of webtoon culture, offering an immersive and celebratory experience for fans worldwide.

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