Communication

eltern

Extra Form

Country	Korea
Year	2025
Award	WINNER
Client	LumanLab Inc.
Affiliation	lllayer Corp.
Designer	Taeyeon Kim, Yurim Park, Yurim Lee, Kwangwon Kim, Joohwang Kim
English	Eltern is an infant development platform that can help a child's development by providing information based on medical expertise to parents raising a child and finding developmental information. Like real experts, it serves to guide the child to grow on the right path from the beginning of parenting. The color combination that expresses intellectual images and the visual identity consisting of various lines express the concept of a brand called ‘The right shortcut for my child,’ which symbolizes providing optimal solutions for the child to grow properly.
Native	엘턴은 아이를 키우며 발달 정보를 찾는 부모 및 보호자에게 의학 전문지식 기반의 정보를 제공하여 아이의 발달에 도움을 줄 수 있는 유아 발달 플랫폼입니다. 마치 실재하는 한명의 전문가처럼, 육아의 시작부터 올바른 길로 성장할 수 있도록 안내하는 역할을 하고 있습니다. 지적인 이미지를 표현하는 컬러 조합과 다양한 선으로 연결되어 구성되는 비주얼 아이덴티티는 ‘우리 아이를 위한 올바른 지름길’이라는 브랜드 컨셉을 표현하고 있으며, 이는 아이에게 최적의 솔루션을 제공하여 아이가 올바르게 성장할 수 있도록 안내하는 모습을 상징합니다. 엘턴의 브랜딩은 솔루션을 실제로 제공받는 수혜자인 아이들이 바르고 행복하게 성장할 수 있도록, 플랫폼의 직접적 사용자인 부모들이 걱정과 불안으로 위축된 순간에도 명확한 솔루션을 통해 정서적 균형과 옳은 방향성을 되찾을 수 있도록 돕는 친근한 전문가의 인상을 표현합니다. 과학적 근거 기반의 솔루션을 제공하는 전문적인 모습과 친근함이 느껴지는 긍정적인 분위기를 동시에 나타내어 사용자와 거리감을 최소화하고 있습니다.
Website	lllayer.com/project/28
Positive Comments
Judging Comments	Eltern has been recognized for its expert-driven approach to infant development. By providing medically backed insights, it helps parents navigate early childhood growth with confidence. The brand identity, featuring intellectual color combinations and structured visual lines, symbolizes a clear and reliable path for child development. This thoughtful design reinforces trust and accessibility, making Eltern a valuable guide for parents seeking optimal growth solutions for their children.

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