LEGACY BEYOND ASIA - Baekje Soju Branding

Baekje Soju Branding

Communication

Area

Korea

Year

2025

Award

WINNER

Client

NAYBYUNSAN Corp.

Affiliation

OCKHAMS BRANDING Co., Ltd.

Designer

yonghyuck Lee

English

Naebyeonsan Distillery, located in Buan, North Jeolla Province, surrounded by mountains, fields, and the sea, is a second-generation brewery producing a variety of alcoholic beverages under rich natural conditions. In 2020, the Baekje Sojubrand was launched to attract local consumers, combining traditional Baekje patterns with modern reinterpretations, earning widespread acclaim for its design. As of 2024, Baekje Soju is expanding its lineup, solidifying its position among Korean traditional liquor enthusiasts with highly favorable reviews.

Native

내변산양조장은 산과 들, 바다가 어우러진 전라북도 부안에 위치하여 풍부한 자연조건에 2대 째의 양조장으로 주류 제품을 양산하고 있습니다. 2020년도에 백제소주라는 브랜드 네이밍과 함께 지역기반의 소비자 유입을 의도하여 개발된 브랜드로, 백제의 전통적인 문양과 현대적인 재해석이 어우러진 디자인으로 큰 호평을 받게 되었습니다. 브랜드의 통일성을 위하여 백제시대의 그림을 재해석한 그래픽 디자인과 벽화, 문양을 활용하여 현대적인 패턴으로 재해석한 디자인으로 구성하였습니다. 2024년 현재까지 백제소주의 라인업으로 브랜드 확장단계에 있으며, 한국 전통주 매니아들에게 좋은 평가로 입지를 넓혀가고 있는 브랜드입니다.

Website

www.ockhams.kr

Judging Comments

Naebyeonsan Distillery has been recognized for successfully blending traditional craftsmanship with modern design, particularly through the Baekje Soju brand. The use of Baekje patterns in the packaging has garnered widespread praise for its cultural significance and contemporary reinterpretation, making it a standout in the market. As Baekje Soju continues to expand its product lineup, its growing popularity among traditional liquor enthusiasts showcases its strong connection to both heritage and innovation, positioning it as a leader in the Korean spirits industry.

Positive Comments