MORAL GARDENING
Communication
Area
Korea
Year
2025
Award
WINNER
Affiliation
Sejong University
Designer
PARK SHIN YOUNG
English
In a society where individualism is being emphasized, the so-called "moral courage" of taking losses for others is disappearing, and more and more bystanders are keeping a neutral position. To break this phenomenon, he cut five negative emotions that cause bystanders by himself and produced a compilation titled "MORAL GARDENING" that fosters his own dense moral garden. After testing whether he is a bystander through "BYSTANDER'S GARDEN," he or she cuts off the paper himself, folds, tears it, and cuts off the shoots of negative emotions through "MORAL GARDENING" so that he or she can be reborn as a defender from bystander to defender.
Native
개인주의가 강조되고 있는 요즘 사회에서 타인을 위해 스스로 손해를 감수하는 이른바 '도덕적 용기'가 사라지고, 중립적인 위치를 지키는 방관자가 늘어나고 있다. 이러한 현상을 깨부수기 위해 방관을 일으키는 부정적인 감정 5가지를 직접 재단하고, 자신만의 울창한 도덕 정원을 가꾸는 'MORAL GARDENING' 편집물을 제작했다. 'BYSTANDER'S GARDEN'을 통해 자신이 방관자인지 테스트를 해 본 뒤, 'MORAL GARDENING'을 통해 종이를 직접 오리고, 접고, 찢으며 부정적인 감정의 싹을 잘라내 방관자에서 방어자로 거듭나게 한다. 이를 통해 사용자는 자신의 도덕의 정원을 가꾸고 도덕적 용기를 성장시키는 효과를 받는다. 방관자를 불러일으키는 부정적 감정 5가지를 나뭇가지로 그래픽화하여 스스로 그 가지를 재단해 낼 수 있는 ‘BYSTANDER’S GARDEN’과, 그 감정을 오리고 찢고 구기며 방어자의 새로운 단계로 나아갈 수 있도록 하는 ‘MORAL GARDENING’ 총 두 권으로 구성되어있다.
Judging Comments
MORAL GARDENING was highly commended for its innovative and interactive approach to addressing societal apathy. By transforming abstract moral dilemmas into a tangible and participatory experience, the project encourages self-reflection and action. The metaphor of cutting away negative emotions and actively shaping a "moral garden" was recognized for its poetic yet impactful execution, inspiring individuals to shift from passive bystanders to active defenders of justice.

Crafting Comforts A Urban Reimagination
National Taichung University of Science and Technology
Chinese Taipei

VOYEUR EXHIBITION Uncomfortable Gaze
Sejong University
Korea

BADGOM Sponsorship Branding
Sejong University
Korea

MORAL GARDENING
Sejong University
Korea

Elegami
Zhejiang University
China

Solver Dish Bar Eco Friendly Soap Packaging
hidesign
Korea

Serene Brand Identity and Packaging Design
B for Brand
Korea

SaengGwaBang Yakgwa Rebranding
Youngha Park Studio Inc.
Korea

PODO wine
OCKHAMS BRANDING Co., Ltd.
Korea

Oatracatabra
tedo inc Inc.
Korea

Happy Hualien Living Supplies Voucher
BENZHI Design Consultant Co., Ltd.
Chinese Taipei

PICL Brand Identity Design
ist Studio
Korea
Partner & Sponsor
More

















