Industrial

Kubota Glass

Extra Form

Country	Japan
Year	2025
Award	WINNER
Client	Kubota Vision Inc.
Affiliation	Kubota Pharmaceutical Holdings Co., Ltd.
Designer	Ryo Kubota
English	Myopia, or nearsightedness, is a global concern, especially in Asia. Myopia is excessive growth of the eye, with increased risks of decreased vision. Myopia may be impacted by less time outdoors and excessive use of digital devices. Kubota Glass mimics being outdoors in sunlight and provides specially designed stimulation to the eye. The revolutionary technology inside Kubota Glass is proof of Kubota Vision’s commitment to vision care advancement and represents just one of the ways Kubota Vision intends to change what is possible. Kubota Vision designs products of the future with a promise to deliver benefits we can only imagine today.
Native	世界的に近視人口は増加しており、2050年には世界人口の50%が近視になると予測されています。特にアジア諸国では急激に増加しています。近視は眼球が楕円形に伸びてしまうことで発症し、視力が低下します。現代の生活は、デジタルコンテンツの普及により、屋内での遊びが充実したこと、また様々な社会的要因などの影響も相まって、わたしたちの野外活動が年々減少していることも大きな要因と考えられています。Kubota Glassは、LEDライトを用いたAR技術で、自然光のように白色光で広い波長を再現し、網膜に照射します。世界中の人々の眼を守ることを使命としている当社が開発したクボタメガネテクノロジーは、これまでにない効果を得られる可能性を秘めた革新的な技術です。
Website	www.kubotaholdings.co.jp
Positive Comments
Judging Comments	Kubota Glass offers a groundbreaking solution for myopia, a growing concern, especially in Asia. By mimicking outdoor sunlight and providing eye stimulation, it addresses myopia's impact, which is worsened by limited outdoor time and excessive digital device use. Kubota Vision’s innovative technology showcases their dedication to advancing vision care and emphasizes their commitment to shaping the future of eye health. With products designed for tomorrow, Kubota Vision is helping to redefine what's possible in vision care.

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