Communication

After

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	Hongik University
Designer	Geon Kim
English	'After' is a branding project on 'Natural Deficit Disorder' caused by the loss of opportunities for children to contact nature due to industrialization and urbanization. It was carried out using a material called 'fruit' commonly found in supermarkets and markets. Main design concept is to use flowers to make people aware of the kinds of fruits.This project was inspired by the phrase, "Fruits grow where the flowers fall." It is also a branding project designed to address natural deficiency disorders not only for children but also for adults through insights that most people are less aware of the process of becoming fruit than fruit awareness.
Native	'After'는 최근 산업화, 도시화로 인해 아이들이 자연과 접촉할 기회를 상실하여 생기는'자연결핍장애'에 관한 브랜딩 프로젝트입니다. 일상에서 슈퍼마켓이나 시장에서 흔히 접할 수 있는 '과일' 이라는 소재를 이용하여 브랜딩을 진행하였고, 메인 디자인 컨셉은 꽃을 이용해서 사람들이 과일 종류를 예상할 수 있도록 인지시켜 주는 것입니다.이 브랜드는 '꽃이 진 자리에서 열매가 난다' 라는 글귀에서 영감을 얻어서 디자인되었고, 대부분의 사람들이 과일 인지도에 비해 과일이 되기까지의 과정 대한 인지도가 적다는 인사이트를 통해 아이들은 물론, 성인들도 자연 결핍 장애를 해결하고자 기획한 브랜딩 프로젝트입니다.
Positive Comments
Judging Comments	The 'After' branding project has been lauded for its creative and insightful approach to addressing 'Natural Deficit Disorder'. By utilizing the familiar material of 'fruit' found in supermarkets and markets, and focusing on the transformation from flowers to fruits, the project raises awareness about the disconnect from nature caused by industrialization and urbanization. This initiative is praised for its ability to educate both children and adults about the natural processes behind fruit production, fostering a deeper appreciation for nature and its cycles, and encouraging a closer connection with the natural world.

1. in Communication
   

   INSOUND

2. in Space
   

   Eclipse

3. in Communication
   

   Exlicon MX A drawing tool without boundaries

4. in Space
   

   WHITE LINE

5. in Communication
   

   lalaif

6. in Communication
   

   NILTO

7. in Space
   

   CLOUD SHADE

8. in Space
   

   Elite Dental Clinic

9. in Space
   

   Key Of The Maze

10. in Space
    

    Working In Progress X GPU

11. in Industrial
    

    PRO Feeding Series

12. in Space
    

    Mito City Shimoirino Health Promotion Center

13. in Space
    

    48 VILLANS

14. in Communication
    

    Ding OS Collaborative Computing OS

15. in Space
    

    Flow Of Silence

16. in Space
    

    project SY

17. in Communication
    

    Shroom

18. in Space
    

    DAY NIGHT De Legno

19. in Space
    

    Enchanted House

20. in Space
    

    House to Live with Art

21. in Communication
    

    Columbia New character IKKI

22. in Space
    

    TWINKLE MOON

23. in Communication
    

    Sine AI

24. in Communication
    

    BURNOUT SYNDROME THERAPY

25. in Industrial
    

    Candle Go

26. in Space
    

    WASTE PAVILION

27. in Industrial
    

    GITD

28. in Communication
    

    After

29. in Communication
    

    Heineken Talk Label

30. in Industrial
    

    Birdhouse Toothpick Box

31. in Industrial
    

    Aircraft deicing equipment

32. in Communication
    

    Eco Friendly Dolmen

33. in Communication
    

    Suwon Hwaseong branding project

34. in Communication
    

    BEAM Light Pollution Data Visualization

35. in Industrial
    

    REall

36. in Communication
    

    EDUKOCCA Brand eXperience Design

37. in Space
    

    Wangqing Stone Showroom

38. in Space
    

    Zhengfang Nanwan Sales Center

39. in Communication
    

    Artiant Hub Branding Design

40. in Space
    

    Shanxia Fire Station

41. in Industrial
    

    EZVIZ RE4 Plus Robot Vacuum and Mop Combo

42. in Communication
    

    VRIN 3D

43. in Industrial
    

    EZVIZ EP3x Pro Battery Powered Video Doorbell

44. in Space
    

    H Eye Planter

45. in Space
    

    Weaving Nature x Human Garden

46. in Industrial
    

    China Mobile RAX3000Me WiFi6 Router

47. in Communication
    

    361 degree kids Jump Rope Limited Packaging

48. in Industrial
    

    GROHE Pure RO System

49. in Industrial
    

    RainClick Combing Hand Shower

50. in Space
    

    Negative 45

51. in Industrial
    

    kyu cloth

52. in Space
    

    Inner Garden Hotpot in Chengdu Talent Hub

Designed by sketchbooks.co.kr / sketchbook5 board skin