LEGACY BEYOND ASIA - 3 Mobile Lifestyle Store

3 Mobile Lifestyle Store

Space

Area

China Hong Kong

Year

2022

Award

WINNER

Client

3HK

Affiliation

IMO design

Designer

Yan Yik Lun, Marco Choi, Natalie Chan, Fung Yeung

http://rb.gy/zr1nls

English

The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, our newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match customers' desire for a smarter, simplified, and relaxed lifestyle. Which created a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.

Native

流動網絡丶智能手機發展至今除了強調以新科技作賣點外，更強調怎樣幫助我們簡化工作、優化生活體驗等與生活息息相關事宜。我們亦以此作靈感，以流動生活美學作主題，通過全新打造的3 shop 形象店，結合對時下客戶所追求隨性悠閑的生活態度及迎合品味的認同。新店佔地150平方米，設計以黑白色高對比線條連貫整個店舖的空間，延伸至每寸角落。另外，方正的格局配合大斜紋線條的燈槽及地板，線條利落同時結合品牌顏色。加上其他部份亦利用上木飾面作元素，形成溫暖丶低調的感覺。另結合開放天花的高樓底優勢，呈現出全新3 shop 簡約丶隨性，同時具時尚玩味的新美學態度。全新而設的3 Supreme專尚客戶服務區，我們以頭等機倉客椅作概念，利用能阻隔聲音的吸音布材為半高間隔，打造出具高私隱度的專屬服務櫃檯。另以白色立體條紋玻璃丶金色不銹鋼配合具層次的燈槽效果，組合出簡潔奢華的主題背牆。店內最入位置另設有以活動玻璃屏風作間隔的工作坊，為客人提供手機教學及員工培訓。玻璃間隔可以通過路軌打開，連接外面的體驗區型成多功能空間，可同時容納多達40人。是媒體活動、發布會、慶典、社交和商務招待會的絕佳場所。

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