Communication

CJ FRESHWAY VI

Extra Form

Country	Korea
Year	2019
Award	Gold Winner
Affiliation	DESIGNTIST
Designer	MINKYU SUNG
English	A global food network creator CJ Freshway developed a visual identity guideline to standardize customer communication and improve brand experience. With the theme of vitality, it visualized FRESH+WAY+CONNECT between industries. Wave & Point illustrated touch points of distribution flow & spread by using iconized business characteristics as components of the wave pattern. Forms & colors of icons were varied by biz groups and a continuous pattern expressed the circulation between businesses. The VI guideline will be used for designs of templates, packing, and website to have consistent brand communication and deliver a reliable corporate image.
Native	CJ프레시웨이는 식자재 유통 및 차별화된 식문화를 선도하는 Global Food Network Creator 기업이다. 고객 커뮤니케이션 방식을 표준화하고 자체 브랜드 체험도를 높이기 위해 포괄적 B.I 개념의 Visual Identity Guideline을 개발했다. 건강한 식품 유통과 식문화사업에 활력을 주는 파트너로서 CJ프레시웨이의 테마를 ‘VITALITY(활력)’로 정하고, 사업의 주요 접점에서 이루어지는 FRESH+WAY+CONNECT의 핵심적인 모티브로 아이디어를 확장했다. 물류의 흐름과 확산의 접점을 표현하기 위해 Wave & Point를 모티프로 활용하였고, 사업영역의 특성을 아이콘화하여 Wave 패턴의 구성요소로 사용했다. 아이콘 구성과 컬러를 사업군별로 달리하였으며, 연속 패턴으로 제작해 푸드서비스와 식문화 사업의 연결성 있는 순환구조를 표현했다. 문서 탬플릿, 포장, 홈페이지, 홍보물, 물류박스 등의 디자인을 통해 전방위적 측면에서 일관된 브랜드 커뮤니케이션의 수단으로 사용된다. 개발 완료된 Visual Identity Guideline은 적극적 활용을 통해 CJ프레시웨이만의 브랜드 일관성을 유지하고, 철저한 품질과 위생관리, 유통 인프라를 구축한 신뢰성 있는 기업 이미지를 전달하는데 기여할 것이다.

1. in Industrial
   

   Smart Washer Manual Bidet

2. in Space
   

   ARCTERYX Flagship Store Sanlitun

3. in Communication
   

   TAFALONG Visual Design

4. in Communication
   

   Welcome Bank Walking Visual Identity Design

5. in Space
   

   MOJ Coffee

6. in Industrial
   

   Aero Lite Wall Hung Shower Toilet

7. in Communication
   

   Golden Brushstrokes on Azure

8. in Industrial
   

   MINIX The Flender Food Waste Disposer

9. in Communication
   

   NYGDESIGN Identity Rebrand

10. in Space
    

    Nakazato Elementary and Junior High School

11. in Space
    

    ARTBOX

12. in Space
    

    The Scape Sansu

13. in Industrial
    

    SLICK MAT CUSHION

14. in Communication
    

    DREAM CANVAS STUDIO Visual Branding

15. in Space
    

    POWER 8 LIGHTING SHOWROOM

16. in Communication
    

    hohe Gyeongju Pool Villa Branding

17. in Communication
    

    POSTECH Changeup Ground Leaflet

18. in Communication
    

    Shuiyue Dongtian

19. in Communication
    

    WEATHER IN NEXEN

20. in Communication
    

    Hifive

21. in Communication
    

    Utsuroi

22. in Space
    

    VANKE FOLK CUSTOM LIBRARY

23. in Communication
    

    Change is the Only Difference Textile Series

24. in Space
    

    Ki no iE

25. in Communication
    

    CRACK

26. in Space
    

    poppy lounge

27. in Communication
    

    KYC Brand eXperience Design

28. in Industrial
    

    TOMARIGI

29. in Space
    

    Time Captured Space Delighted GanghwaHanok

30. in Space
    

    Green Cascade

31. in Space
    

    GAEPO OREUM

32. in Space
    

    Blue Core 189

33. in Communication
    

    Sustainable Regeneration Consciousness

34. in Space
    

    SUSHI KOJI

35. in Industrial
    

    THE LINE

36. in Space
    

    Zhengfang South Bay Capital Sales Center

37. in Communication
    

    Dear Earth

38. in Space
    

    TAFALONG Exhibition

39. in Industrial
    

    DURI donut portable baby potty

40. in Space
    

    GUOHUA FINANCIAL CENTER

41. in Communication
    

    YOYO

42. in Space
    

    Looping Flower

43. in Communication
    

    Vocal Island

44. in Communication
    

    FIZZ

45. in Communication
    

    Nature Tea Syrup Bottle and Packaging Design

46. in Communication
    

    Christmas Light Fantasia

47. in Industrial
    

    S7

48. in Communication
    

    SUM Air Brand Identity Design

49. in Communication
    

    WATER 2 App And Charger Display

50. in Communication
    

    Banana paper projects Ashi

51. in Space
    

    Ashiya S Residence

52. in Space
    

    Touch Tea

53. in Industrial
    

    JEISYS MEDICAL DENSITY

54. in Space
    

    The Land of Art

55. in Communication
    

    Niigata Kameda Distillery

56. in Communication
    

    MUTSRUM the beauty of Najeon Chilgi in Korea

57. in Communication
    

    Berklee College of Music

58. in Communication
    

    Hosil

59. in Industrial
    

    DURI Portable Urinal

60. in Communication
    

    Infant Snap

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