Communication

THE JINJU SILK LAB

Extra Form

Country	Korea
Year	2019
Award	Bronze Winner
Client	KOSRI
Affiliation	IDEA DO IT
Designer	YEROK AHN, JUYOUN KWON, SUNGEUN JANG, MINSU KIM
English	The Jinju Silk Lab is a brand that integrates 52 silk brands which are belonging to the KOSRI. The KOSRI needed to develop a new integrated brand so that they can effectively manage numerous brands. Jinju has been famous for producing high quality silk since long ago and at the same time it is one of the world’s fifth largest silk-producing areas. For graphic motif, shuttle of weaving is used to express the history of silk. The weaving shuttle moves from side to side on the loom and acts as a needle to weave the fabric. The visual identity that utilized the movement of shuttle of weaving is applied to various applications.
Native	더진주랩은 한국실크연구원에 소속된 52가지의 실크브랜드를 묶는 통합 브랜드입니다. 그들은 여러 브랜드의 효과적인 관리를 위해 새로운 통합브랜드 개발이 필요했습니다. 진주는 예로부터 품질이 뛰어난 실크를 생산하는 지역으로 유명하며 세계5대 실크 생산지이기도 합니다. 실크의 역사성을 나타내기 위해 베틀에서 사용되던 베틀북을 그래픽 모티브로 활용하였습니다. 베틀북은 직물을 짜는데 바늘과 같은 역할로 베틀 위에서 좌우로 움직이는 것이 특징입니다. 이러한 베틀북이 움직이는 모습을 활용하여 시각아이덴티티를 다양한 어플리케이션에 적용하였습니다.

1. in Space
   

   A Retreatful Ryokan Home

2. in Space
   

   Wonderful Village

3. in Space
   

   CoCo Tea Coffee Juice Shop in Shiquan Street

4. in Space
   

   YE Design Office

5. in Space
   

   Nanjing Times Mansion Sales Centre

6. in Space
   

   NOTHINCOFFEE CAFE

7. in Space
   

   Lingering Bliss

8. in Space
   

   Ocean Prospect Sales Center

9. in Space
   

   11 degrees black

10. in Space
    

    Growing Tree

11. in Space
    

    Open storage and exhibition in the museum

12. in Space
    

    COLLABORATIVE CONNECTIONS

13. in Communication
    

    A life CIS

14. in Space
    

    The Golden Sunrise

15. in Space
    

    Noir Waltz

16. in Space
    

    Dan Mo

17. in Space
    

    INSIDE MAGRITTE EXHIBITION

18. in Space
    

    Hilltop Sky

19. in Space
    

    Aqua Romance

20. in Space
    

    The Dance of Light

21. in Space
    

    The wine shop of Canaan Winery

22. in Space
    

    CR Life Sciences Park

23. in Space
    

    Librio Yukuhashi

24. in Space
    

    The Wisdom Domain

25. in Space
    

    Vanke Luciferous Oasis

26. in Space
    

    Ryokan Myoken Ishiharaso

27. in Space
    

    YAKINIKU AND SAKE BAR

28. in Space
    

    The sounds of nature

29. in Space
    

    Between You and Me

30. in Space
    

    Hilton Shenzhen World Exhibition Center

31. in Space
    

    Rainbow House

32. in Space
    

    Tracks of Light and Shadows

33. in Space
    

    Shimmer

34. in Space
    

    Calm Clear

35. in Space
    

    Wan Shih Da He Ping Guan Jhih

36. in Industrial
    

    Cube Candle Warmer NOGAPOT

37. in Space
    

    Miracle winter lights up

38. in Space
    

    HONGYANG XIN YUE TANG SALES OFFICE

39. in Space
    

    Classian Lounge Garden

40. in Industrial
    

    Acacia SupaSleek Basins Collection

41. in Communication
    

    PAF 1-day hair tint

42. in Space
    

    LOHAS Flourishment

43. in Space
    

    Guangzhou Grand Technology Park Club

44. in Communication
    

    Hive Lounge

45. in Space
    

    Guigang Hoyo Banquet Hotel

46. in Industrial
    

    Jiangnan Impression Craft Tea Set

47. in Space
    

    Love Veggie

48. in Space
    

    Acrylic Life Workshop

49. in Space
    

    KYD Exhibition Hall

50. in Space
    

    The Essence

51. in Space
    

    M and W

52. in Space
    

    Humble Space

53. in Space
    

    Grayscale Shadows

54. in Space
    

    Sunrise and Moonset

55. in Space
    

    NO 6 Warm Room

56. in Space
    

    Waltz

57. in Space
    

    Ocean Current

58. in Space
    

    3 Mobile Lifestyle Store

59. in Industrial
    

    AIRCARE

60. in Industrial
    

    Guardian

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