Communication

THE JINJU SILK LAB

Extra Form

Country	Korea
Year	2019
Award	Bronze Winner
Client	KOSRI
Affiliation	IDEA DO IT
Designer	YEROK AHN, JUYOUN KWON, SUNGEUN JANG, MINSU KIM
English	The Jinju Silk Lab is a brand that integrates 52 silk brands which are belonging to the KOSRI. The KOSRI needed to develop a new integrated brand so that they can effectively manage numerous brands. Jinju has been famous for producing high quality silk since long ago and at the same time it is one of the world’s fifth largest silk-producing areas. For graphic motif, shuttle of weaving is used to express the history of silk. The weaving shuttle moves from side to side on the loom and acts as a needle to weave the fabric. The visual identity that utilized the movement of shuttle of weaving is applied to various applications.
Native	더진주랩은 한국실크연구원에 소속된 52가지의 실크브랜드를 묶는 통합 브랜드입니다. 그들은 여러 브랜드의 효과적인 관리를 위해 새로운 통합브랜드 개발이 필요했습니다. 진주는 예로부터 품질이 뛰어난 실크를 생산하는 지역으로 유명하며 세계5대 실크 생산지이기도 합니다. 실크의 역사성을 나타내기 위해 베틀에서 사용되던 베틀북을 그래픽 모티브로 활용하였습니다. 베틀북은 직물을 짜는데 바늘과 같은 역할로 베틀 위에서 좌우로 움직이는 것이 특징입니다. 이러한 베틀북이 움직이는 모습을 활용하여 시각아이덴티티를 다양한 어플리케이션에 적용하였습니다.

1. in Space
   

   Blazing Night

2. in Space
   

   Tokyu Ikegami Line Nagahara station

3. in Communication
   

   INSOUND

4. in Space
   

   Eclipse

5. in Communication
   

   Exlicon MX A drawing tool without boundaries

6. in Space
   

   WHITE LINE

7. in Communication
   

   lalaif

8. in Communication
   

   NILTO

9. in Space
   

   CLOUD SHADE

10. in Space
    

    Elite Dental Clinic

11. in Space
    

    Key Of The Maze

12. in Space
    

    Working In Progress X GPU

13. in Industrial
    

    PRO Feeding Series

14. in Space
    

    Mito City Shimoirino Health Promotion Center

15. in Space
    

    48 VILLANS

16. in Communication
    

    Ding OS Collaborative Computing OS

17. in Space
    

    Flow Of Silence

18. in Space
    

    project SY

19. in Communication
    

    Shroom

20. in Space
    

    DAY NIGHT De Legno

21. in Space
    

    Enchanted House

22. in Space
    

    House to Live with Art

23. in Communication
    

    Columbia New character IKKI

24. in Space
    

    TWINKLE MOON

25. in Communication
    

    Sine AI

26. in Communication
    

    BURNOUT SYNDROME THERAPY

27. in Industrial
    

    Candle Go

28. in Space
    

    WASTE PAVILION

29. in Industrial
    

    GITD

30. in Communication
    

    After

31. in Communication
    

    Heineken Talk Label

32. in Industrial
    

    Birdhouse Toothpick Box

33. in Industrial
    

    Aircraft deicing equipment

34. in Communication
    

    Eco Friendly Dolmen

35. in Communication
    

    Suwon Hwaseong branding project

36. in Communication
    

    BEAM Light Pollution Data Visualization

37. in Industrial
    

    REall

38. in Communication
    

    EDUKOCCA Brand eXperience Design

39. in Space
    

    Wangqing Stone Showroom

40. in Space
    

    Zhengfang Nanwan Sales Center

41. in Communication
    

    Artiant Hub Branding Design

42. in Space
    

    Shanxia Fire Station

43. in Industrial
    

    EZVIZ RE4 Plus Robot Vacuum and Mop Combo

44. in Communication
    

    VRIN 3D

45. in Industrial
    

    EZVIZ EP3x Pro Battery Powered Video Doorbell

46. in Space
    

    H Eye Planter

47. in Space
    

    Weaving Nature x Human Garden

48. in Industrial
    

    China Mobile RAX3000Me WiFi6 Router

49. in Communication
    

    361 degree kids Jump Rope Limited Packaging

50. in Industrial
    

    GROHE Pure RO System

51. in Industrial
    

    RainClick Combing Hand Shower

52. in Space
    

    Negative 45

53. in Industrial
    

    kyu cloth

54. in Space
    

    Inner Garden Hotpot in Chengdu Talent Hub

55. in Space
    

    WATER EV Charging Station

56. in Communication
    

    Plu packaging design

57. in Space
    

    Staircase

58. in Communication
    

    BEVERCITY brand design

59. in Industrial
    

    MESH PAN

60. in Space
    

    The Dusk

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