Communication

THE JINJU SILK LAB

Extra Form

Country	Korea
Year	2019
Award	Bronze Winner
Client	KOSRI
Affiliation	IDEA DO IT
Designer	YEROK AHN, JUYOUN KWON, SUNGEUN JANG, MINSU KIM
English	The Jinju Silk Lab is a brand that integrates 52 silk brands which are belonging to the KOSRI. The KOSRI needed to develop a new integrated brand so that they can effectively manage numerous brands. Jinju has been famous for producing high quality silk since long ago and at the same time it is one of the world’s fifth largest silk-producing areas. For graphic motif, shuttle of weaving is used to express the history of silk. The weaving shuttle moves from side to side on the loom and acts as a needle to weave the fabric. The visual identity that utilized the movement of shuttle of weaving is applied to various applications.
Native	더진주랩은 한국실크연구원에 소속된 52가지의 실크브랜드를 묶는 통합 브랜드입니다. 그들은 여러 브랜드의 효과적인 관리를 위해 새로운 통합브랜드 개발이 필요했습니다. 진주는 예로부터 품질이 뛰어난 실크를 생산하는 지역으로 유명하며 세계5대 실크 생산지이기도 합니다. 실크의 역사성을 나타내기 위해 베틀에서 사용되던 베틀북을 그래픽 모티브로 활용하였습니다. 베틀북은 직물을 짜는데 바늘과 같은 역할로 베틀 위에서 좌우로 움직이는 것이 특징입니다. 이러한 베틀북이 움직이는 모습을 활용하여 시각아이덴티티를 다양한 어플리케이션에 적용하였습니다.

1. in Industrial
   

   SYNOPEX CRRT Hemodialysis Medical System

2. in Space
   

   SKY CASA

3. in Space
   

   Treasure of Charms

4. in Space
   

   The Sea of Books

5. in Space
   

   SLOW BUT BETTER

6. in Communication
   

   CREATIVIA Metaverse Platform

7. in Space
   

   HILLSTATE JIJEYEOK FIRSTIUM

8. in Space
   

   An air of elegance

9. in Space
   

   Cassina Showroom

10. in Space
    

    Qian Hai Kwai Wan Fu

11. in Space
    

    CHAOZHOU Happiness Village

12. in Space
    

    Mutual Attractions

13. in Space
    

    Back to Nature

14. in Space
    

    Smile Curve

15. in Space
    

    House with skip terrace

16. in Communication
    

    PulseHeal

17. in Space
    

    LHarmonie Oceanique

18. in Communication
    

    Braille Emoji Design

19. in Space
    

    Red Moon

20. in Space
    

    KYF Office

21. in Communication
    

    Columbia WAPPEN of 12 moutains in Seoul

22. in Space
    

    Light and Sense

23. in Space
    

    The community library of sunset impression

24. in Communication
    

    NEXERA

25. in Communication
    

    KISANGCHEONG Alter Weather

26. in Communication
    

    Growlin

27. in Communication
    

    SPLASH

28. in Communication
    

    Creative packaging design of red wine

29. in Industrial
    

    LOOP

30. in Communication
    

    Cuppy bird

31. in Communication
    

    Touring Torch

32. in Communication
    

    Exile

33. in Communication
    

    MPU Drama Club and Drama Night Visual Design

34. in Communication
    

    Everyday Holiday

35. in Communication
    

    SNAKE PARADOX OF NUCLEAR POWER

36. in Communication
    

    Folding Hangeul

37. in Industrial
    

    Dream Shine Taoyuan Air Base Facilities

38. in Industrial
    

    HOTATA Ultra Thin and Embedded Clothes Dryer

39. in Industrial
    

    Enbio S Steam Autoclave

40. in Space
    

    Kamakura country Club Renovation

41. in Industrial
    

    JEISYS MEDICAL DLiv

42. in Industrial
    

    ZFA Growth Ring Cosmetic Packaging

43. in Communication
    

    Arttab

44. in Communication
    

    Xitst

45. in Communication
    

    Origami Letter

46. in Communication
    

    invitros

47. in Industrial
    

    Min FX

48. in Communication
    

    OKOSIX Biodegradable Face Mask Package Design

49. in Industrial
    

    Card cloud computer EC BA02

50. in Industrial
    

    Smart video device P2V

51. in Communication
    

    CMCC Smart student ID

52. in Communication
    

    Emotion Cloud

53. in Industrial
    

    kyu daypack

54. in Communication
    

    Neuraderm brand design

55. in Industrial
    

    CA002 series

56. in Communication
    

    TEAZEN Kombucha

57. in Industrial
    

    UP DOWN GRILL

58. in Space
    

    MACIO G Series Ladies Dressing Room

59. in Communication
    

    Condoms with a sex board game

60. in Space
    

    Hair room TOARU

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