Industrial

ANDONG SOJU PACKAGE

Extra Form

Country	Korea
Year	2019
Award	Winner
Affiliation	Hanseo University
Designer	JINHO KIM, HYEONJEONG HA
English	Andong soju is a Korean traditional rice wine. Here “Andong” is a region of Korea, and Andong Soju has been handed down since around 100 years ago. We have designed the package to promote Andong Soju with a long history. The motive of design is white porcelain of Korea. Simple and austere white porcelain is the core beauty of Korea. and we have designed bottle in a form of water droplet that is reminiscent of distillation. This form of bottle designed to foreign people who unskilled about drinking manner. All the material and form of the package is based on the traditional elements of Korea.
Native	안동소주는 100년에 걸쳐 전승되어 온 한국의 전통 증류주입니다. 우리는 이를 홍보하고 세계화에 앞장서기 위해 안동소주의 패키지 디자인을 했습니다. 디자인의 모티브는 한국의 백자로 심플하고 소박한 백자의 형태는 한국을 대표하는 아름다움이라 판단했습니다. 제품의 모든 구성은 한지 공예로 제작 되어 고유의 전통미와 간결함이 느껴집니다. 내부 술병 디자인은 물방울 형태이며 이는 증류를 통해 만들어지는 안동 소주의 주조 과정이 연상되도록 설계된 것입니다. 또한 이러한 병의 형태는 주도(酒度)가 어색한 외국인들에게 자연스레 병을 받치며 술을 따르는 방법을 유도합니다. 이렇듯 패키지 디 자인의 모든 소재와 형태는 한국의 전통적 요소에 기반을 두어 디자인했습니다.

1. in Space
   

   MOUNTAIN LIVING

2. in Space
   

   Room With A View

3. in Space
   

   Enchanting Haven

4. in Industrial
   

   Durable Soundproof Timber Door

5. in Space
   

   That is good enough

6. in Space
   

   Exclusive Aesthetics

7. in Space
   

   Revamp HK Intangible Cultural Heritage Centre

8. in Communication
   

   The Pola and the Lightning Dinosaur Series

9. in Space
   

   Ployground for Preschoolers

10. in Space
    

    CRRC History Cultural Street Exhibition Hall

11. in Space
    

    DANCING RIBBON

12. in Space
    

    The Heart Of It All

13. in Communication
    

    Chansol Korean Medicine Brand Identity Design

14. in Space
    

    A hundred flavors

15. in Communication
    

    Hokuriku Kawara Branding

16. in Space
    

    Perth Apartment

17. in Communication
    

    Metaverse NFT Project Hon

18. in Space
    

    Gu Bei Private Residence

19. in Space
    

    Timemory

20. in Space
    

    Subtle lighting

21. in Space
    

    THIDAMOON

22. in Space
    

    Hue Memorial park BonHyangJeon

23. in Industrial
    

    PIEZO Physical Complex Therapy Device System

24. in Space
    

    Red brick Courtyard House

25. in Space
    

    Lively Classic

26. in Space
    

    Tower in the Cloud

27. in Space
    

    Tan Charm Geometric Feature

28. in Communication
    

    2nd Taiwan Film Festival in Toronto

29. in Communication
    

    Babeldream cafe brand identity renewal design

30. in Space
    

    Keep Feeling Art Center

31. in Industrial
    

    Assemble Leg Orthosis

32. in Communication
    

    Asan Korea First Hot Spring City

33. in Communication
    

    Bamboo Shadow and Breeze Bamboo Brewing

34. in Space
    

    SHENZHEN 8 MALL

35. in Space
    

    Wenxi Yihaoyuan Clubhouse

36. in Space
    

    KZ MOBILITY Parking Lot

37. in Communication
    

    Power Energy Systems Visualization Platform

38. in Space
    

    Future Deja Vu

39. in Industrial
    

    Dewy

40. in Communication
    

    Uterus examiner

41. in Industrial
    

    TAPERED STOOL

42. in Communication
    

    Manmool

43. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

44. in Communication
    

    Ofmom Formulamate

45. in Space
    

    line in old town

46. in Industrial
    

    Q Switch Nd YAG

47. in Space
    

    Sunshine Rhythm

48. in Space
    

    Hsing Tian Kong Moral Education Classroom

49. in Space
    

    Pingtungs Civic Park Inclusive Playground

50. in Space
    

    Wabi sabi Elegance

51. in Space
    

    DEKTON AND COSENTINO PAVILION

52. in Space
    

    Bellagio

53. in Space
    

    Pandora Box

54. in Communication
    

    IOC of Tongji Hospital

55. in Space
    

    MORE THAN SIMPLCITY

56. in Space
    

    Between line and structure

57. in Space
    

    Sparkling cloud

58. in Space
    

    Divine Afflatus

59. in Communication
    

    ANBD Tokyo Exhibition 2023

60. in Communication
    

    hashi

Designed by sketchbooks.co.kr / sketchbook5 board skin