Communication

CJ FRESHWAY VI

Extra Form

Country	Korea
Year	2019
Award	Gold Winner
Affiliation	DESIGNTIST
Designer	MINKYU SUNG
English	A global food network creator CJ Freshway developed a visual identity guideline to standardize customer communication and improve brand experience. With the theme of vitality, it visualized FRESH+WAY+CONNECT between industries. Wave & Point illustrated touch points of distribution flow & spread by using iconized business characteristics as components of the wave pattern. Forms & colors of icons were varied by biz groups and a continuous pattern expressed the circulation between businesses. The VI guideline will be used for designs of templates, packing, and website to have consistent brand communication and deliver a reliable corporate image.
Native	CJ프레시웨이는 식자재 유통 및 차별화된 식문화를 선도하는 Global Food Network Creator 기업이다. 고객 커뮤니케이션 방식을 표준화하고 자체 브랜드 체험도를 높이기 위해 포괄적 B.I 개념의 Visual Identity Guideline을 개발했다. 건강한 식품 유통과 식문화사업에 활력을 주는 파트너로서 CJ프레시웨이의 테마를 ‘VITALITY(활력)’로 정하고, 사업의 주요 접점에서 이루어지는 FRESH+WAY+CONNECT의 핵심적인 모티브로 아이디어를 확장했다. 물류의 흐름과 확산의 접점을 표현하기 위해 Wave & Point를 모티프로 활용하였고, 사업영역의 특성을 아이콘화하여 Wave 패턴의 구성요소로 사용했다. 아이콘 구성과 컬러를 사업군별로 달리하였으며, 연속 패턴으로 제작해 푸드서비스와 식문화 사업의 연결성 있는 순환구조를 표현했다. 문서 탬플릿, 포장, 홈페이지, 홍보물, 물류박스 등의 디자인을 통해 전방위적 측면에서 일관된 브랜드 커뮤니케이션의 수단으로 사용된다. 개발 완료된 Visual Identity Guideline은 적극적 활용을 통해 CJ프레시웨이만의 브랜드 일관성을 유지하고, 철저한 품질과 위생관리, 유통 인프라를 구축한 신뢰성 있는 기업 이미지를 전달하는데 기여할 것이다.

1. in Space
   

   MOUNTAIN LIVING

2. in Space
   

   Room With A View

3. in Space
   

   Enchanting Haven

4. in Industrial
   

   Durable Soundproof Timber Door

5. in Space
   

   That is good enough

6. in Space
   

   Exclusive Aesthetics

7. in Space
   

   Revamp HK Intangible Cultural Heritage Centre

8. in Communication
   

   The Pola and the Lightning Dinosaur Series

9. in Space
   

   Ployground for Preschoolers

10. in Space
    

    CRRC History Cultural Street Exhibition Hall

11. in Space
    

    DANCING RIBBON

12. in Space
    

    The Heart Of It All

13. in Communication
    

    Chansol Korean Medicine Brand Identity Design

14. in Space
    

    A hundred flavors

15. in Communication
    

    Hokuriku Kawara Branding

16. in Space
    

    Perth Apartment

17. in Communication
    

    Metaverse NFT Project Hon

18. in Space
    

    Gu Bei Private Residence

19. in Space
    

    Timemory

20. in Space
    

    Subtle lighting

21. in Space
    

    THIDAMOON

22. in Space
    

    Hue Memorial park BonHyangJeon

23. in Industrial
    

    PIEZO Physical Complex Therapy Device System

24. in Space
    

    Red brick Courtyard House

25. in Space
    

    Lively Classic

26. in Space
    

    Tower in the Cloud

27. in Space
    

    Tan Charm Geometric Feature

28. in Communication
    

    2nd Taiwan Film Festival in Toronto

29. in Communication
    

    Babeldream cafe brand identity renewal design

30. in Space
    

    Keep Feeling Art Center

31. in Industrial
    

    Assemble Leg Orthosis

32. in Communication
    

    Asan Korea First Hot Spring City

33. in Communication
    

    Bamboo Shadow and Breeze Bamboo Brewing

34. in Space
    

    SHENZHEN 8 MALL

35. in Space
    

    Wenxi Yihaoyuan Clubhouse

36. in Space
    

    KZ MOBILITY Parking Lot

37. in Communication
    

    Power Energy Systems Visualization Platform

38. in Space
    

    Future Deja Vu

39. in Industrial
    

    Dewy

40. in Communication
    

    Uterus examiner

41. in Industrial
    

    TAPERED STOOL

42. in Communication
    

    Manmool

43. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

44. in Communication
    

    Ofmom Formulamate

45. in Space
    

    line in old town

46. in Industrial
    

    Q Switch Nd YAG

47. in Space
    

    Sunshine Rhythm

48. in Space
    

    Hsing Tian Kong Moral Education Classroom

49. in Space
    

    Pingtungs Civic Park Inclusive Playground

50. in Space
    

    Wabi sabi Elegance

51. in Space
    

    DEKTON AND COSENTINO PAVILION

52. in Space
    

    Bellagio

53. in Space
    

    Pandora Box

54. in Communication
    

    IOC of Tongji Hospital

55. in Space
    

    MORE THAN SIMPLCITY

56. in Space
    

    Between line and structure

57. in Space
    

    Sparkling cloud

58. in Space
    

    Divine Afflatus

59. in Communication
    

    ANBD Tokyo Exhibition 2023

60. in Communication
    

    hashi

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