Communication

KOREA SOIL POLLUTION

Extra Form

Country	Korea
Year	2019
Award	Bronze Winner
Affiliation	sejong university
Designer	DONGWOOK YANG
English	Soil of Korea is severely polluted. Korea soil pollution campaign has utilized infographics to visually analyze the data collected through the Soil Measurement Network provided by the Ministry of Environment of Korea, which surveyed 7 rivers to conclude for 5 major reasons for pollution, 13 fields of soil usage that contributes to pollution, and 12 chemical pollutant. Instead of applying grey-toned color to depict the severity of soil pollution, brighter color, which is opposite to that of soil, is used to draw contrasts and sharp alert to highlight the gravity of pollution. The package consists of 2 parts: a booklet and an infographic poster
Native	대한민국의 토지가 썩어가고 있다. 대한민국은 전 세계 토지면적비율이 109위인 만큼 굉장히 작은 나라입니다. 그런데 이 작은 나라의 토지가 보이지 않게 썩어가고 있습니다. "KOREA soil pollution campaign"은 눈에는 보이지 않는 대한민국의 토지오염을 대한민국 환경청에서 제공한 "토양측정망"정보를 7개의 강, 5개의 오염원인, 13개의 사용 목적, 12개의 검출된 화학물질로 정리하고 이를 보기 쉽게 인포그래픽 시켰습니다. 토지오염의 가장 심각한 문제는 눈으로 식별하기가 불가능한 것입니다. 그래서, korea soil pollution은 흙의 오염도를 어둡고 칙칙한 색상으로 표현한 것이 아니라 오히려 화려하고 컬러풀한 흙의 반대되는 색상을 사용함으로써 반어적으로 흙의 심각한 오염을 나타냈습니다. 인포그래픽 패키지의 구성품으로는 한국의 토지오염을 설명하고 7개의 지역별 오염 그래픽이 들어있는 책과 7개의 정보를 통합한 대한민국 토지오염 인포그래픽 포스터가 있습니다. 이를 통해 한국인들에게 토지오염의 심각성과 경각심을 주는 것이 이 캠페인의 목적입니다.

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