Communication

CJ FRESHWAY VI

Extra Form

Country	Korea
Year	2019
Award	Gold Winner
Affiliation	DESIGNTIST
Designer	MINKYU SUNG
English	A global food network creator CJ Freshway developed a visual identity guideline to standardize customer communication and improve brand experience. With the theme of vitality, it visualized FRESH+WAY+CONNECT between industries. Wave & Point illustrated touch points of distribution flow & spread by using iconized business characteristics as components of the wave pattern. Forms & colors of icons were varied by biz groups and a continuous pattern expressed the circulation between businesses. The VI guideline will be used for designs of templates, packing, and website to have consistent brand communication and deliver a reliable corporate image.
Native	CJ프레시웨이는 식자재 유통 및 차별화된 식문화를 선도하는 Global Food Network Creator 기업이다. 고객 커뮤니케이션 방식을 표준화하고 자체 브랜드 체험도를 높이기 위해 포괄적 B.I 개념의 Visual Identity Guideline을 개발했다. 건강한 식품 유통과 식문화사업에 활력을 주는 파트너로서 CJ프레시웨이의 테마를 ‘VITALITY(활력)’로 정하고, 사업의 주요 접점에서 이루어지는 FRESH+WAY+CONNECT의 핵심적인 모티브로 아이디어를 확장했다. 물류의 흐름과 확산의 접점을 표현하기 위해 Wave & Point를 모티프로 활용하였고, 사업영역의 특성을 아이콘화하여 Wave 패턴의 구성요소로 사용했다. 아이콘 구성과 컬러를 사업군별로 달리하였으며, 연속 패턴으로 제작해 푸드서비스와 식문화 사업의 연결성 있는 순환구조를 표현했다. 문서 탬플릿, 포장, 홈페이지, 홍보물, 물류박스 등의 디자인을 통해 전방위적 측면에서 일관된 브랜드 커뮤니케이션의 수단으로 사용된다. 개발 완료된 Visual Identity Guideline은 적극적 활용을 통해 CJ프레시웨이만의 브랜드 일관성을 유지하고, 철저한 품질과 위생관리, 유통 인프라를 구축한 신뢰성 있는 기업 이미지를 전달하는데 기여할 것이다.

1. in Space
   

   Grayscale of Light

2. in Communication
   

   Sauce Expert

3. in Communication
   

   Project Echo

4. in Space
   

   Space 5 point 7

5. in Space
   

   bibu pet store

6. in Communication
   

   Zaishengdao Rice Packaging Design

7. in Industrial
   

   Plani

8. in Communication
   

   Butak Care app services for care workers

9. in Industrial
   

   Seal Built with Native Soil

10. in Communication
    

    Prejudice

11. in Industrial
    

    Carry On

12. in Communication
    

    Origami Amenities

13. in Communication
    

    History and Legend of Gangneung

14. in Industrial
    

    Hypergrowth Onboarding Kit

15. in Communication
    

    Concept ARC Dual Flush Valve

16. in Space
    

    Mist Garden

17. in Space
    

    H Wave Wall

18. in Industrial
    

    cocoda chair

19. in Space
    

    Quanzhou Experimental Middle School

20. in Communication
    

    Midea Industrial City smart operation of IOC

21. in Space
    

    IOC of Jingzhou factory

22. in Space
    

    Boundless Boundaries

23. in Communication
    

    MY CHOICE Visual Branding

24. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

25. in Communication
    

    TL BRAND DAY in NC PARK

26. in Communication
    

    NCSOFT Leaders Kit

27. in Communication
    

    Welcome FG Seasons Greetings Pack

28. in Space
    

    Ribbon House

29. in Space
    

    Mancave

30. in Industrial
    

    Ecological friendly multifunctional felt bag

31. in Communication
    

    Matsu HandPulled Noodle Brand Design

32. in Communication
    

    TOLOKAH Brand Design

33. in Communication
    

    Tuntex Branding

34. in Space
    

    Chengdu MINI Showroom Complex

35. in Space
    

    Bamboo House

36. in Space
    

    Birch Forest

37. in Space
    

    Stream Office

38. in Communication
    

    Smart Home Network Wall Pad HDHN4000

39. in Communication
    

    Sunforest

40. in Communication
    

    XIJIAJIA An AI Digital Human

41. in Communication
    

    Breeze White

42. in Communication
    

    AIOT Smart Park Integrated System

43. in Communication
    

    4paradigm Sage HyperCycle CESS

44. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

45. in Space
    

    My Boundary

46. in Communication
    

    60 year memories of WAN CHUAN HSING

47. in Communication
    

    Smart Home Solution System HDHN 4000SET

48. in Space
    

    Daotianyi Moutain Hotel

49. in Space
    

    House in Niigata

50. in Communication
    

    DNAKE Sapphire Series

51. in Space
    

    DNAKE Smart Central Control Screen Knob

52. in Space
    

    Maguro

53. in Space
    

    RENOVATION OF OLD WAREHOUSE ON THE NORTH BUND

54. in Space
    

    BTS

55. in Communication
    

    EYEV

56. in Communication
    

    Ridiculous Car Crashing New Media Art

57. in Communication
    

    THE WEE THINGS

58. in Communication
    

    Hand in hand family fruit

59. in Communication
    

    HWARANG

60. in Industrial
    

    COS Conveyer

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