Communication

CJ FRESHWAY VI

Extra Form

Country	Korea
Year	2019
Award	Gold Winner
Affiliation	DESIGNTIST
Designer	MINKYU SUNG
English	A global food network creator CJ Freshway developed a visual identity guideline to standardize customer communication and improve brand experience. With the theme of vitality, it visualized FRESH+WAY+CONNECT between industries. Wave & Point illustrated touch points of distribution flow & spread by using iconized business characteristics as components of the wave pattern. Forms & colors of icons were varied by biz groups and a continuous pattern expressed the circulation between businesses. The VI guideline will be used for designs of templates, packing, and website to have consistent brand communication and deliver a reliable corporate image.
Native	CJ프레시웨이는 식자재 유통 및 차별화된 식문화를 선도하는 Global Food Network Creator 기업이다. 고객 커뮤니케이션 방식을 표준화하고 자체 브랜드 체험도를 높이기 위해 포괄적 B.I 개념의 Visual Identity Guideline을 개발했다. 건강한 식품 유통과 식문화사업에 활력을 주는 파트너로서 CJ프레시웨이의 테마를 ‘VITALITY(활력)’로 정하고, 사업의 주요 접점에서 이루어지는 FRESH+WAY+CONNECT의 핵심적인 모티브로 아이디어를 확장했다. 물류의 흐름과 확산의 접점을 표현하기 위해 Wave & Point를 모티프로 활용하였고, 사업영역의 특성을 아이콘화하여 Wave 패턴의 구성요소로 사용했다. 아이콘 구성과 컬러를 사업군별로 달리하였으며, 연속 패턴으로 제작해 푸드서비스와 식문화 사업의 연결성 있는 순환구조를 표현했다. 문서 탬플릿, 포장, 홈페이지, 홍보물, 물류박스 등의 디자인을 통해 전방위적 측면에서 일관된 브랜드 커뮤니케이션의 수단으로 사용된다. 개발 완료된 Visual Identity Guideline은 적극적 활용을 통해 CJ프레시웨이만의 브랜드 일관성을 유지하고, 철저한 품질과 위생관리, 유통 인프라를 구축한 신뢰성 있는 기업 이미지를 전달하는데 기여할 것이다.

1. in Industrial
   

   A fast applied airbag fixing bandage

2. in Industrial
   

   TenKi Spliced magnetic suction toys

3. in Industrial
   

   MODULE collection DEESAWAT x SCG x JJD KMUTT

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   Double Sided Chair

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   Modular Screening Clinic for COVID19

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   NBCQ Sound beach camping lamp

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   The Sound of Length

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   Degradable flowerpots without transplantation

9. in Communication
   

   RunnaB

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    STRIX

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    Read The City Symposium

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    Wingk app for the visually impaired

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    Highland

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    Smart bedside lamp

15. in Communication
    

    distancE Cafe Brand Identity Design

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    Changwon Public Library Rebranding

17. in Industrial
    

    Antige Micro needles Therapy System

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    Loven Collection

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    UNION MEDICAL UNIPICO

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    ACE MEDICAL Medical Humidifier AHC Series

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    Tmall Autocare Tuning Center

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    heen Pinkme Blueme

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    IROIRO Eco Friendly Natural Life SOAP BAR

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    Single RF needle

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    Absolut Lab

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    TRIFIT

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    Korea Dessert Samlip Yakgwa and Samlip Manju

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    Smart Posture Measurement BAREUM series

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    Theiere

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    Brand Design for LUHA SHOP

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    ENT Medical Chair System

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    COCON

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    KClighting Global Flagship Showroom

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    KHASTO Brand Identity

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    Scott fabric deodorizers packaging

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    Smart Home Network Wall Pad HNF I8240

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    WATER APP

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    Intelligent Wind Turbine Prediction System

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    Smart Irrigation Agriculture Platform

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    Packing for CHJ Jewellery products

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    STEADFAST Coffee Brewer

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    ANANTI Journey

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    yokun Olfactory Training System

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    PANCOM Hope thermometer campaign branding

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    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

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    THE Craving

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    Listener

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    sos balloon

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    FUN TO barbecue integrated box

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    Premium makgeolli Weorabi

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    GENG TIAN

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    WARNING

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    Aunion Objet Multi Plug

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    MYCRO BAY

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    Artisans of Korea

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    build up

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    2and4

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    ZERO Brand Identity

59. in Industrial
    

    Transper

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    Cozy Time

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