Industrial

HanbokStore Branding

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	None
Affiliation	Sungshin Womans University
Designer	Yoon Seoyeon
English	Until a few decades ago, we wore Hanbok, a traditional Korean dress. But now, Hanbok has become a dress worn only in special places on special days. Usually, people wear Hanbok at weddings and holidays, but these days, they don't even do it. ‘Yoon seul’ wants to bring Hanbok to daily life that people only wear in special places on special days. 'Yoon seul' is not a real brand. I created from the beginning of the brand. I've created the basic applications that brands need, including basic branding systems, logos, business cards, posters, apps and packaging packages. And I made representative Hanbok and accessory samples of the brand.
Native	몇십 년 전까지만 해도 우리는 한국 전통 의복인 한복을 입고 다녔습니다. 하지만 한복은 현재 특별한 날, 특별한 장소에서만 입는 옷이 되어버렸습니다. 보통 결혼식이나 명절에 주로 한복을 입지만 요즘은 그마저도 하지 않는 추세입니다.  그러던 중 최근 한복이 관광상품으로 개발되면서 한복에 대한 사람들의 관심이 높아졌습니다. 하지만 사람들은 여전히 ‘특정 장소’에서만 한복을 소비합니다. 평소 한복을 좋아하는 사람들도 가격과 디자인이 부담스러워 한복을 입는 게 쉽지 않습니다.  '윤슬'은 부담스러웠던 한복을 평소에도 편하게 입을 수 있도록 전통 한복을 현대식으로 바꾼 생활한복 브랜드입니다.  한복을 현대인이 보편적으로 입는 하나의 스타일로 발전시켜 특별한 날 특별한 장소에서만 입던 한복을 일상으로 끌어오고자 합니다.  '윤슬'은 실존하는 브랜드가 아니며, 이번 프로젝트에서 기획부터 기본 브랜딩 시스템 구축, 로고, 명함, 포스터, 앱, 포장 패키지 등 브랜드에 필요한 기본 어플리케이션을 제작했습니다. 의류브랜드인 만큼 파는 제품의 컨셉이 중요하다고 생각되어 브랜드의 대표적인 한복과 귀걸이, 노리개 등의 샘플을 직접 디자인, 제작해 보았습니다.

1. in Industrial
   

   In Outside

2. in Communication
   

   Lan Ya Bai Yun

3. in Space
   

   IOC for Midea Headquarter

4. in Space
   

   Zhangzhou City Museum

5. in Communication
   

   Ding Ding HK Tramways Board Game

6. in Communication
   

   YUEXIANG LAKE JING MARKETING CENTER

7. in Communication
   

   Soundcore A Lin Online Concert

8. in Industrial
   

   nabos Modernly reinterpreted Soban series

9. in Industrial
   

   Emergency Staircase

10. in Communication
    

    The Grand Footless Horse Festival BI

11. in Industrial
    

    Occhiali Da Sole Pin

12. in Communication
    

    365 days Taiwanese Foods Calendar

13. in Communication
    

    KOREA GOHEUNG YUZA WINE limited edition

14. in Communication
    

    YUM

15. in Communication
    

    Best Authorized Dissemblers

16. in Industrial
    

    ACCOMPANY

17. in Communication
    

    Strawfree packaging series

18. in Communication
    

    POSCO Interactive 360

19. in Space
    

    Imaise house

20. in Communication
    

    ROUNZ

21. in Space
    

    White Mountain Club House

22. in Space
    

    WINE SOCIAL

23. in Space
    

    RUNXUAN TEXTILE OFFICE A CURVILINEAR BUILDING

24. in Space
    

    The U Club House

25. in Space
    

    LOVE EARTH SWITCH OFF

26. in Space
    

    SHOKUTEI SUSHI

27. in Space
    

    Traditional Korean style house Cafe Bidam

28. in Space
    

    LON CHUANG Elevator Exhibition Hall

29. in Space
    

    Breathing Space Sculpture

30. in Space
    

    STRINGS of CREATIVENESS

31. in Industrial
    

    ROTATA

32. in Industrial
    

    Warmth of projection

33. in Industrial
    

    DURI Bidet for Children and Adults

34. in Industrial
    

    S400 Manual Bidet

35. in Industrial
    

    Play together

36. in Industrial
    

    Soappy

37. in Industrial
    

    LTO Coffee Powder Jar

38. in Industrial
    

    SIDANDA Female Specialized Pillow

39. in Communication
    

    CleanMyMac X

40. in Communication
    

    Wan Cha

41. in Space
    

    Flow

42. in Communication
    

    Garden

43. in Industrial
    

    air form

44. in Industrial
    

    sticky Controller

45. in Industrial
    

    Sar Jane

46. in Industrial
    

    Follow

47. in Industrial
    

    Maakeun onjang Brand Identity Design

48. in Space
    

    Chasing Light

49. in Space
    

    DuoSTiX Hygiene Spray

50. in Industrial
    

    Artificial Joint Surgical Robot Doctor LCT

51. in Space
    

    Green Origin Ice Wine Pavilion

52. in Space
    

    Time River Experience Center

53. in Space
    

    Gracious Flow

54. in Space
    

    NEW HOPE JINLIN Mansion Sales Center

55. in Communication
    

    NATIONAL PATTERN BOOK

56. in Industrial
    

    Cheol-SEW

57. in Industrial
    

    WAVES

58. in Industrial
    

    Blood Pressure Meter for kids

59. in Industrial
    

    Conceptual Design Of Straw Bander

60. in Space
    

    Cloud Walk Pavilion

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