English |
We designed a gift set package of one of the most famous fish cake brands of Korea, Samjin Amook. The pattern used on the package was derived from the sea which provides the main ingredients of fish cakes, and endless waves were reinterpreted. Through these, we tried to convey the meaning of ‘sending the heart to the fullest with the flavor of the sea.’ In order to have customers to feel the patterns when they touch them, the package was made with an appropriate combination of matt gilt and partial UV coating post-processing, and a sense of luxury was amplified through the splendor of gold and subtle glow that differs by the viewing angle. |