"PAF 1-day hair tint" is a hair coloring agent that can apply a point color to the hair simply by sandwiching the hair bundle with a sheet and sliding it, and it is a product that you can easily color the part you want to apply. In a package that expresses the charm of this product that youth can enjoy special and extraordinary moments such as live music and Halloween costumes, the wave frame reflecting the feeling of rising feeling was developed as the main of the graphic, and the advertisement campaign The display expresses the excitement of actually using the timing.