Extra Form
Country China
Year 2021
Award GOLD WINNER
Affiliation The Guangzhou Academy of Fine Arts
Designer Yu Lu, Jiachun Zhou
English The design redefines the piggy bank and makes a paper money bag for the image of candy packaging, so that the paper bag has certain functions and expectation. When it is full and tearing open, getting a full coin is like the joy of getting a candy.The triangular shape makes it stand firmly on the table, and it is more environmentally friendly with disposable paper. The red ladder coin slot enhances the ritual of coin-operated ceremonies. The one-time material makes "carrying" and "taking" a very conflicting behavior. Once the seal is opened, the piggy bank loses its role as a "save" and becomes the ultimate sweetness.
Native 该设计将存钱罐重新定义,做成像糖果包装的纸质存钱袋,使纸袋具备一定的功能和期待感。当存满时和撕开时,获取存满的硬币就像获得糖果时的喜悦,赋予取钱行为新的心理感受。 三角造型使它稳稳地挺立在桌上,红色的阶梯投币口强化了投币时的仪式感。包装材质选取偏硬质的牛皮纸使产品更具品质感,同时也是环保性材料,生产成本和运输成本较低;花纹印刷采用普通彩色印刷,可实施性强;蚂蚁线采用模具机器一次压制,可实现产品的大批量生产。整体工艺和材料更加简单环保,可实施性强。 打破原本老旧冷冰冰的存取方式,一次性的材质使“存”与“取”成为具有极具内心冲突的行为,一旦开启封口,存钱罐就失去了其作为“存”的作用,成为最终的甜蜜。
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