Communication

A life CIS

Extra Form

Country	Chinese Taipei
Year	2022
Award	WINNER
Affiliation	Smile Creativeness Co., Ltd.
Designer	WEI LIANG LIN
English	Use a brush to write out the name of the brand “a life” showing the freedom and natural feature. We want to reveal a warm human touch from the brand through hand writing. The circle in the logo means the warm feeling will be hold together by it. We use only ink black symbolize some kind of simple life style. And the ink represents the exuberant vitality of plant.
Native	植物專家品牌成立於2014年，由四位多年好友共同創建，對於植物花卉具有濃濃熱情，以精緻化的台灣品牌拓展全球植物市場，讓植物的生命力去活化我們的生活品味。植物栽培始於台中市后里區，北隔大安溪南隔大甲溪，東西環山，氣候宜人、資源豐富；有良好的地理環境加上優越的種植技術，與專業的盆栽藝術，使得產品更優質。主要銷售迷你蝴蝶蘭，也有其他植物盆栽；盆栽正是將大自然的花草木巧妙展現的最高境界，並帶給大眾更多栩栩如生的生命力，使人與人的關係延綿不絕。也呈現出台灣就像蘭花一樣的熱情、友誼、自信生活態度，讓大眾更認識台灣之美。 運用毛筆自由的書寫出「a life」呈現出自然灑脫不做作之感覺，以手寫之方式賦予品牌濃厚的人情味，圓圈將這溫暖與幸福包覆住使這美好情感永不失散。大量的使用墨色勾畫，簡單俐落的烙印出這自然樸實的生活，而墨延展性強而多變呈現出我們堅韌生命力。
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