Communication

Pure Series Packaging

Extra Form

Country	China
Year	2022
Award	WINNER
Client	Laika Inc
Affiliation	Laika Inc
Designer	Ouzhu Huang, Qinjie Lu
English	The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design. Pure presented the five-angle two-dimensional silhouette of the product directly to consumers. We chose "gradient blue" which aims to make consumers think of the water flowing through the actual use process. Use white in a large area, because the product design is inspired by clean and safe white sanitary products. A large area of white space makes consumers more focused on the product itself.
Native	LAIKA致力于将更好的宠物产品带给全球亿万养宠家庭，在疫情肆虐的当下，Aqua宠物饮水机能够给宠物提供持续过滤的，灭菌的干净水源，帮助养宠家庭减少养宠负担。Pure系列包装是针对Aqua宠物饮水机的产品特点选用了水的蓝色和象征纯洁的白色作为主色调，将产品的五个角度的二维简影直接展现给了消费者，并且将上述设计元素继续延用到了产品同一系列附属的耗材配件包装和说明书中。代表水的蓝我们选用了渐变蓝，意味着持续流淌的新鲜水源，从外包装就能使消费者联想实际使用过程中水源流淌的样子，加深了消费者的记忆点，也拉近了与消费者的距离。其他部分大面积使用了白色，这既是因为产品是白色，也因为产品的设计灵感来源于干净清洁的白色卫浴产品。因为包装大面积的留白，使消费者的注意力更加集中于产品本身。
Website	laikapets.com
Positive Comments

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