Communication

The Iron Squad Visual Branding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	Channel A
Affiliation	CHANNEL A BNC
Designer	Gyul Han, Yumi Park, Miri Kim, Singyu Kim, Sumin Kim
English	The Iron Squad, broadcast on Channel A (a comprehensive programming channel in the Republic of Korea), is a military survival program in which members from the elite special forces fight for honor on behalf of each unit. This project aims to increase the value and scalability of content by setting up its unique visual identity. Visual branding for The Iron Squad was derived from a logo that expresses the strong image of solid steel material and the shape of a shield that symbolizes the military. The shield symbolizes four members that cooperate to make a squad and the four main qualities of a soldier.
Native	대한민국 종합편성채널 채널A에서 방송하는 강철부대는 최정예 특수부대 출신 대원들이 각 부대를 대표하여 명예를 걸고 대결하는 밀리터리 서바이벌 프로그램입니다. 본 프로젝트는 강철부대만의 독특한 비주얼 브랜딩을 설정하여 콘텐츠의 가치와 확장성의 제고를 목적으로 합니다. 강철부대의 비주얼 브랜딩은 군을 상징하는 방패 형상 심벌과 강인한 이미지를 상징하는 강철 재질 로고타이프에서 파생됩니다. 방패 심벌은 네 개의 분절된 조각으로 이루어져 있으며, 이는 4명의 대원이 협력하여 하나의 부대를 형성하고, 군인으로서 지녀야 할 네 가지 핵심 가치가 하나로 결합하여 완전무결한 방패를 이룬다는 것을 의미합니다.
Website	www.channela-bnc.com
Positive Comments

1. in Space
   

   The Relaxation in Art

2. in Communication
   

   Light Box

3. in Communication
   

   Food Desert

4. in Industrial
   

   Filling Expert

5. in Industrial
   

   Chase the starlight

6. in Space
   

   ZER01NE DAY 2019

7. in Space
   

   GINZA SORA

8. in Industrial
   

   The Ink Bench

9. in Industrial
   

   Clay IoT Home workout Station

10. in Industrial
    

    Wound suture equipment

11. in Industrial
    

    Mr. Baldie

12. in Industrial
    

    BAMBOOL(desk stand lamp)

13. in Communication
    

    Digital Twin Virtual School Device Management

14. in Industrial
    

    NUANBAO

15. in Industrial
    

    Balanca

16. in Industrial
    

    ZERO No touch lenses

17. in Communication
    

    Hangeul Braille integrated Universal Font

18. in Communication
    

    KITSCH COW BRAND IDENTITY

19. in Communication
    

    COLD SPRING ORGANIC BRAND IDENTITY

20. in Communication
    

    PRIOR CORPORATE IDENTITY

21. in Industrial
    

    HOTATA Smart Lock V86

22. in Communication
    

    Governance Jungnang Local Brand Design

23. in Communication
    

    Graphic and Bullion of National Palace Museum

24. in Industrial
    

    HANAGATA

25. in Industrial
    

    no touch knob premium

26. in Communication
    

    Live shopping platform Chakaday

27. in Communication
    

    Cabinet de Poissons

28. in Space
    

    Park Light

29. in Industrial
    

    Smart Home Solution System HNFI7130 HLFI3100

30. in Industrial
    

    Smart Home Network Wall Pad HNFI6100

31. in Communication
    

    SPOON RADIO BRAND IDENTITY DESIGN

32. in Communication
    

    FISH CAKE GIFT SET PACKAGE

33. in Communication
    

    tanigawa hanare

34. in Communication
    

    Shinhan Bank MONEYVERSE fintech brand design

35. in Communication
    

    Potori typeface

36. in Industrial
    

    Beachbuddy

37. in Communication
    

    DtB

38. in Industrial
    

    Basket Table

39. in Communication
    

    Got it

40. in Industrial
    

    Elastic weight scale

41. in Space
    

    W.M

42. in Industrial
    

    Phare

43. in Communication
    

    Reminder note

44. in Industrial
    

    Tray Coin Bank

45. in Communication
    

    Fashion Brand Romantic Tiger Branding

46. in Communication
    

    mindwalk Brand Identity Design

47. in Communication
    

    YUSHIN Corporation Identity Design

48. in Communication
    

    The Iron Squad Visual Branding

49. in Communication
    

    MEDIFOAM

50. in Communication
    

    Higan no Futari Two on the edge Poster

51. in Industrial
    

    MILLET

52. in Communication
    

    MCM METAVERSE VIRTUAL STAGE

Designed by sketchbooks.co.kr / sketchbook5 board skin