Communication

Litemove Rebranding

Extra Form

Country	China
Year	2022
Award	WINNER
Client	Litemove Co., Ltd.
Affiliation	workingimages Co., Ltd.
Designer	Tori Wu
English	Litemove is a company that designs and manufactures LED lights for the global bicycle industry. With the expansion of the brand’s overseas market, it has become necessary to establish an international and systematic brand image. Litemove's visual image focuses on conveying a sense of science and technology, injecting vitality into this young and vibrant brand. The bright blue line, like the high efficiency bicycle headlight product of Litemove, cuts through the night with a strong light beam, and provides a 100% reliable lighting for the rider. It not only reflects upon its product performance, but also a sense of technology and modernity.
Native	Litemove是一家为全球自行车行业设计和制造LED灯的公司，在德国和台湾地区均设有销售、市场和服务机构。其团队在汽车行业利用了数十年的光学、电子和机械工程方面的国际经验，以创建世界一流的产品。随着品牌海外市场的扩张，建立一套国际化系统化的品牌形象成为了品牌发展的必要条件。Litemove的视觉形象着重传达科技感，品牌色彩系统的主色选择了黑色与蓝色，亮眼的蓝色点缀在大面积的黑色中，视觉上带来富有科技感的体验，辅助色使用了2021年的流行色极致灰与明亮黄，为这个年轻朝气的品牌注入活力。高明度的蓝色线条，如同Litemove高效光学透镜的前灯产品，以强力的光束划破黑夜，为骑行者提供100％可靠的照明，既是对产品性能的呼应，也传递出现代明快的科技感。
Positive Comments

1. in Industrial
   

   Clay IoT Home workout Station

2. in Industrial
   

   Wound suture equipment

3. in Industrial
   

   Mr. Baldie

4. in Industrial
   

   BAMBOOL(desk stand lamp)

5. in Communication
   

   Digital Twin Virtual School Device Management

6. in Industrial
   

   NUANBAO

7. in Industrial
   

   Balanca

8. in Industrial
   

   ZERO No touch lenses

9. in Communication
   

   Hangeul Braille integrated Universal Font

10. in Communication
    

    KITSCH COW BRAND IDENTITY

11. in Communication
    

    COLD SPRING ORGANIC BRAND IDENTITY

12. in Communication
    

    PRIOR CORPORATE IDENTITY

13. in Industrial
    

    HOTATA Smart Lock V86

14. in Communication
    

    Governance Jungnang Local Brand Design

15. in Communication
    

    Graphic and Bullion of National Palace Museum

16. in Industrial
    

    HANAGATA

17. in Industrial
    

    no touch knob premium

18. in Communication
    

    Live shopping platform Chakaday

19. in Communication
    

    Cabinet de Poissons

20. in Space
    

    Park Light

21. in Industrial
    

    Smart Home Solution System HNFI7130 HLFI3100

22. in Industrial
    

    Smart Home Network Wall Pad HNFI6100

23. in Communication
    

    SPOON RADIO BRAND IDENTITY DESIGN

24. in Communication
    

    FISH CAKE GIFT SET PACKAGE

25. in Communication
    

    tanigawa hanare

26. in Communication
    

    Shinhan Bank MONEYVERSE fintech brand design

27. in Communication
    

    Potori typeface

28. in Industrial
    

    Beachbuddy

29. in Communication
    

    DtB

30. in Industrial
    

    Basket Table

31. in Communication
    

    Got it

32. in Industrial
    

    Elastic weight scale

33. in Space
    

    W.M

34. in Industrial
    

    Phare

35. in Communication
    

    Reminder note

36. in Industrial
    

    Tray Coin Bank

37. in Communication
    

    Fashion Brand Romantic Tiger Branding

38. in Communication
    

    mindwalk Brand Identity Design

39. in Communication
    

    YUSHIN Corporation Identity Design

40. in Communication
    

    The Iron Squad Visual Branding

41. in Communication
    

    MEDIFOAM

42. in Communication
    

    Higan no Futari Two on the edge Poster

43. in Industrial
    

    MILLET

44. in Communication
    

    MCM METAVERSE VIRTUAL STAGE

45. in Industrial
    

    Minta Water Filter Integrated Kitchen Faucet

46. in Industrial
    

    AIRIO Basin Collection

47. in Communication
    

    Lotte Department Store Dongtan Branding

48. in Communication
    

    Smart Meeting Room Doorplate

49. in Industrial
    

    Biot sample collection robot medical device

50. in Space
    

    Taiyuan Longfor Tianju

51. in Space
    

    Seocho Grand Xi Skydeck

52. in Communication
    

    Map for different segments of population

53. in Communication
    

    a map for older persons

54. in Communication
    

    Expressions that Know You Better

55. in Communication
    

    FunPlus 10th anniversary gift box

56. in Space
    

    Liberte

57. in Communication
    

    Premium branded chicken TANZAWA JIGURO SYAMO

58. in Space
    

    Jenga Box

59. in Communication
    

    Auditory Experience Design of BODYFRIEND

60. in Communication
    

    Litemove Rebranding

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