Communication

Premium branded chicken TANZAWA JIGURO SYAMO

Extra Form

Country	Japan
Year	2022
Award	WINNER
Client	YAMAJI FOOD SYSTEM
Affiliation	TANABE CONSULTING Co., Ltd.
Designer	Akihiro Sugiyama, Daisuke Matsui, Hirokazu Egawa, Aya Fushimi, Yuusuke Inoue
English	A chef aims to perfect quality of Tanzawa Jiguro Syamo. The fine taste of Tanzawa Jiguro Syamo chicken is a product of Tanzawa’s rich nature and antibiotic-free environment. We offer two series of products; Aburi Jikara, a charcoal-grilled dish where the aroma boosts the flavor. Second, the superb Umami Jikara—an a la carte series. We hope that the luxury packaging of this premium product appeals to fine diners. The leaflet and website explain the breeding method, the thoughts of the chefs, and the latest freezing technology for freshness. The story and values enhance the taste, making it a unique brand. Enjoy our products and values.
Native	地鶏を知り尽くした料理人が、品質を極めたいという思いのもと「自らが生産者になる」ことを決意し飼育を始めた丹沢滋黒軍鶏。水と空気に恵まれた丹沢の大自然の中で、抗生物質を一切使わずに完全無投薬で飼育された丹沢滋黒軍鶏は、普通の鶏とは一線を画す最高の品質、ほんものの味に仕上がりました。その想像を超える美味しさを十二分に堪能していただくため、自信をもって二つのシリーズをご用意。一つは、鶏の味わいをシンプルに炭火焼きで楽しむ「炙りぢから」。備長炭の芳ばしい香りが丹沢滋黒軍鶏の旨みを引き立てるシリーズです。もう一つは鶏を極上の料理に仕上げた「旨みぢから」。丹沢滋黒軍鶏の旨みを最大限に引き出したプロの料理人による一品料理のシリーズです。このプレミアムな商品を、プレミアムな方々に、プレミアムなシチュエーションで召し上がっていただきたいという思いを込めて、パッケージではセレブ感のあるテーブルコーディネートで商品を訴求し、美味しさと共に、食する時の華やかな気分も表現しています。またリーフレットやWEBサイトで、飼育方法のこだわりや料理人の思い、鮮度を落とさずにお届けできる最新の冷凍技術などを紹介し、この商品がプレミアムである理由を詳しく説明しています。商品を取り巻くストーリーと世界観が、特別な美味しさをさらに印象づける、丹沢滋黒軍鶏独自のブランディングとなっております。ぜひ、この世界観も含めた商品をご堪能いただければ幸いです。
Website	www.ziguro-online.shop
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