Communication

Lotte Department Store Dongtan Branding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	Lotte Department Store Corp.
Affiliation	the bread and butter brand consulting Corp.
Designer	Sooyoung Cho, Seokyoung Kim
English	South Korea’s no.1 retail group Lotte Department Store opened the largest mall in Dongtan, Gyeonggi province, 246,000㎡ in size, on August 20th, 2021. Lotte entrusted the bread and butter with retail brand strategy and communication design in order to showcase a new style of retail. We developed a super graphic based on shopper journey as it is a space meant for discovering new inspiration with hybrid shopping malls, terrace parks, and art galleries. Through the blue background in the graphic, we expressed the sensuous flow in the space. Furthermore, we portrayed customers' shopping journeys within the curated lifestyle space with neon pink.
Native	대한민국 백화점 업계 1위 롯데백화점이 경기도 동탄에 2021년 8월 20일 연면적 24만5986㎡로 오픈한 롯데백화점 동탄점의 리테일 브랜드 컨설팅 프로젝트를 더브레드앤버터가 성공적으로 진행했다. 더브레드앤버터는 기존 리테일들의 방식과 완전히 다른 커뮤니케이션 디자인 전략을 기획하여 새로운 리테일 브랜딩을 제안했는데, 이는 하이브리드몰, 테라스파크, 아트 갤러리 등 다양한 백화점내 공간에서의 고객 쇼핑동선을 기반한 슈퍼그래픽에서 잘 나타난다. 텍스처가 있는 블루배경으로 백화점이라는 공간을 모던하게 표현했고, 고객이 이 공간에서 경험하는 특별한 라이프스타일과 큐레이션된 고객의 쇼핑동선을 네온핑크 컬러의 그라데이션 직선라인으로 표현하여 한 걸음, 한 걸음이 특별한 여정이 됨을 전달하고자했다. 전채적인 룩앤필은 정형화되고 경직되고 딱딱한 기존 오프라인 리테일들의 이미지가 아닌, 유동적이며, 감성적인 모션으로 새로운 영감을 지속적으로 전달하고, 새로운 것을 발견해나가는 고객의 쇼핑여정을 아트적 감각으로 보여주는 비주얼 커뮤니케이션이다.
Positive Comments

1. in Industrial
   

   Clay IoT Home workout Station

2. in Industrial
   

   Wound suture equipment

3. in Industrial
   

   Mr. Baldie

4. in Industrial
   

   BAMBOOL(desk stand lamp)

5. in Communication
   

   Digital Twin Virtual School Device Management

6. in Industrial
   

   NUANBAO

7. in Industrial
   

   Balanca

8. in Industrial
   

   ZERO No touch lenses

9. in Communication
   

   Hangeul Braille integrated Universal Font

10. in Communication
    

    KITSCH COW BRAND IDENTITY

11. in Communication
    

    COLD SPRING ORGANIC BRAND IDENTITY

12. in Communication
    

    PRIOR CORPORATE IDENTITY

13. in Industrial
    

    HOTATA Smart Lock V86

14. in Communication
    

    Governance Jungnang Local Brand Design

15. in Communication
    

    Graphic and Bullion of National Palace Museum

16. in Industrial
    

    HANAGATA

17. in Industrial
    

    no touch knob premium

18. in Communication
    

    Live shopping platform Chakaday

19. in Communication
    

    Cabinet de Poissons

20. in Space
    

    Park Light

21. in Industrial
    

    Smart Home Solution System HNFI7130 HLFI3100

22. in Industrial
    

    Smart Home Network Wall Pad HNFI6100

23. in Communication
    

    SPOON RADIO BRAND IDENTITY DESIGN

24. in Communication
    

    FISH CAKE GIFT SET PACKAGE

25. in Communication
    

    tanigawa hanare

26. in Communication
    

    Shinhan Bank MONEYVERSE fintech brand design

27. in Communication
    

    Potori typeface

28. in Industrial
    

    Beachbuddy

29. in Communication
    

    DtB

30. in Industrial
    

    Basket Table

31. in Communication
    

    Got it

32. in Industrial
    

    Elastic weight scale

33. in Space
    

    W.M

34. in Industrial
    

    Phare

35. in Communication
    

    Reminder note

36. in Industrial
    

    Tray Coin Bank

37. in Communication
    

    Fashion Brand Romantic Tiger Branding

38. in Communication
    

    mindwalk Brand Identity Design

39. in Communication
    

    YUSHIN Corporation Identity Design

40. in Communication
    

    The Iron Squad Visual Branding

41. in Communication
    

    MEDIFOAM

42. in Communication
    

    Higan no Futari Two on the edge Poster

43. in Industrial
    

    MILLET

44. in Communication
    

    MCM METAVERSE VIRTUAL STAGE

45. in Industrial
    

    Minta Water Filter Integrated Kitchen Faucet

46. in Industrial
    

    AIRIO Basin Collection

47. in Communication
    

    Lotte Department Store Dongtan Branding

48. in Communication
    

    Smart Meeting Room Doorplate

49. in Industrial
    

    Biot sample collection robot medical device

50. in Space
    

    Taiyuan Longfor Tianju

51. in Space
    

    Seocho Grand Xi Skydeck

52. in Communication
    

    Map for different segments of population

53. in Communication
    

    a map for older persons

54. in Communication
    

    Expressions that Know You Better

55. in Communication
    

    FunPlus 10th anniversary gift box

56. in Space
    

    Liberte

57. in Communication
    

    Premium branded chicken TANZAWA JIGURO SYAMO

58. in Space
    

    Jenga Box

59. in Communication
    

    Auditory Experience Design of BODYFRIEND

60. in Communication
    

    Litemove Rebranding

Designed by sketchbooks.co.kr / sketchbook5 board skin