Communication

YUSHIN Corporation Identity Design

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	YUSHIN CONNECT Corp.
Affiliation	Owhyworks Corp.
Designer	Yeon Cheolmin, Hwang Changho, Na Hyejin
English	Yushin is a storytelling consulting company that connects creators and producers with "story" content. Its core vision is to create brand’s new culture through story’s connection. In order to express the corporation’s core value, we approached the principle of three primary colors of light. The principle can be interpreted in the same context as the core value of a company that creates a new culture when creators, producers, and stories are gathered and connected. This new identity bridges inside members and represent the experience of creating successful content within pleasant culture through creators and producers collaboration.
Native	스토리 컨설팅 기업인 유신은 창작자에게는 최고의 창작공간을, 제작자에게는 최상의 스토리를 제공하여 스토리의 연결을 통해 새로운 문화를 만들어간다는 것이 기업의 핵심 비전이다. 유신의 로고 타입에는 기업에서 추구하는 핵심가치인 '연결'과 '스토리'의 의미가 형태적으로 표현되어있다. 우리는 빛의 세 가지 원색의 원리에 접근했다. 그 원리는 창작자와 제작자, 스토리가 모여 연결될 때 새로운 문화를 창조하는 기업의 핵심가치와 같은 맥락에서 해석할 수 있다. 로고 타입에서는 '연결'과 '스토리'의 의미가 상징될 수 있도록 알파벳의 형태를 재구성하였다. 로고를 구성하는 알파벳 철자의 형태를 겹쳐 '연결'의 의미를 강조했고, 디테일은 '이야기'의 의미를 정사각형 모양으로 표현했다. 또한 로고가 그래픽 모티브로 활용될 수 있도록 로고 타입 자체에 양식을 적용하였다. 로고 자체를 그래픽 모티브로 활용해 기업의 정체성을 직관적이고 명확하게 전달하고 사내에서도 편리하게 사용할 수 있다. 기존 기업 아이덴티티 로고 디자인은 기호나 그래픽으로 표현되는 경우가 많았다., 우리는 단어자체에 기업의 핵심 가치를 일관되고 간결하게 상징화하여 그 자체가 독특한 형태가 되어 유신의 정체성을 강조하도록 하였다.
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