Communication

Fashion Brand Romantic Tiger Branding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	Romantic Tiger
Affiliation	B for Brand
Designer	Yena Choi
English	Romantic Tiger is a fashion brand that expresses its own beauty by contemplating and reinterpreting its intrinsic beauty. We designed the branding and overall design parts from the naming. Like the slogan of Romantic Tiger's ‘Untamed is beautiful', Romantic Tiger pursues a direction for unrivaled beauty by in-depth analysis and interpretation of its inherent essence. As a fashion brand that pursues novelty that was not previously available, it was designed to express chic and unique style, and to express the direction of reinterpretation, uniqueness, and contrast. The brand was expressed by focusing on reversal and symmetry as a visual.
Native	로맨틱타이거는 본질의 아름다움을 고민하고 재해석하여 고유의 아름다움을 표현하는 패션 브랜드로 우리는 네이밍부터 브랜딩 및 전반적인 부분을 디자인했습니다. 로맨틱타이거의 ‘길들여지지 않은 아름다움’의 슬로건처럼 로맨틱타이거는 누구나 볼 수 있는 부분이 아닌 내재되어 있는 본질을 심도 있게 분석하고 해석하여 독보적인 아름다움에 대한 방향성을 추구합니다. 기존에 없던 새로움을 추구하는 패션 브랜드로 시크함과 독보적인 스타일을 표현할 수 있도록 기획했으며, 재해석, 유니크함, 대비의 방향성을 표현하기 위하여 비주얼로써 반전과 대칭에 주안점을 두어 브랜드를 표현했습니다. 로맨틱타이거의 로고는 대비라는 브랜드의 속성을 나타냅니다. 심볼은 로맨틱(내면)과 타이거(외면)의 대비를 시각적으로 표현하기 위하여 거울을 모티브로 활용했습니다. 위아래로 마주 보는 형태는 대비를 표현하며, 가운데에 위치한 굵은 선은 내면의 본질을, 위아래의 선들은 겉으로 드러나는 외면을 나타냅니다. 로고타입은 처음과 마지막에 반전시킨 ‘R’로 또다른 자아의 본질과 마주함을 나타냈으며, 브랜드 시그니처 컬러로 어둠과 빛이라는 상징적인 의미를 담은 블랙과 네온컬러를 활용하여 대비의 의미를 더욱 명확히 표현합니다.
Website	www.b-forbrand.com
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