Communication

Graphic and Bullion of National Palace Museum

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	PUZZLIC Corp.
Affiliation	SIGNAL COMMUNICATION
Designer	Won Jong wook, Kim Se Woong, MIn Seulgi, Kim Do Hee, Kim Kwan Ho
English	Gyeongbokgung Palace, a landmark in Seoul, and the National Palace Museum in it are famous tourist attractions visited by many domestic and foreign tourists. Gyeongbokgung Palace itself is a big symbol of Korea, and many artifacts in the museum are also filled with symbols representing Korea. This motif was used to create various graphic designs. A total of 20 graphic materials were selected and produced based on cultural behaviors such as the gatekeeping of Gyeongbokgung Palace, including cultural relics connected to them, and the style of the album or Gyeongbokgung Palace itself.
Native	대한민국의 수도 서울의 랜드마크인 경복궁과 그 안의 국립고궁박물관은 많은 국내외 관광객이 찾는 유명한 관광지다. 경복궁 자체가 한국의 큰 상징이며 박물관 내 많은 유물에서도 한국을 대표하는 상징들을 찾아볼 수 있다.이를 모티브로 다양한 그래픽 안을 제작하였으며 그래픽 소재는 경복궁의 수문장과 같은 문화적 행동양식을 기반으로 이와 연결된 문화적 유물, 화첩이나 경복궁 자체의 양식 등 총 20가지를 선정하여 디자인하였다. 또한 기념품으로 흔히 볼 수 없는 불리온을 제작하여 국립고궁박물관만의 특색있고 가치있는 기념품을 제안하고자 하였다.
Website	gosignal.co.kr
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