Communication

PUPPICK

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	Sejong University
Designer	Seonghyeon Kwon, Minyoung Roh
English	Just as people have different tastes in food, companion dogs also have different tastes. However, if a pet is food provided by dog owners, it is hard to choose food that suits its taste. Many dog owners have tried dozens of times to find food suitable for their companion dogs. PUPPICK is a compound word for Puppy and Pick that provides a small amount of feed package to find a feed that fits the dog's tastes.
Native	사람들도 각자 음식 취향이 있듯이 반려견들 에게도 저마다 다른 취향이 있다. 그러나 보호자가 주는 음식을 섭취하는 반려견은 직접 취향에 맞는 사료를 고르는 것이 쉽지 않다. 많은 애견인들은 강아지에게 맞는 사료를 찾기 위해 수십번의 시도를 하기도 한다. puppick은 puppy와 pick의 합성어로, 강아지의 취향에 맞는 사료를 찾을 수 있도록 소량의 사료 패키지를 제공한다. 또 내 강아지의 건강상태에 맞는 재료를 선택해야하기 때문에 재료를 직관적으로 파악할 수 있게 색으로 분류하여 직관적이면서도 친근하게 다가갈 수 있도록 했다. 그리고 로고를 구성하는 그래픽 요소들을 패턴화하여 일반적으로 강아지의 실사 사진이 쓰이는 동물 사료의 고정관념을 탈피하고자 의도하였다.
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