Communication

LESS IS MORE

Extra Form

Country	Korea
Year	2018
Award	Winner
Client	Asan City Hall
Affiliation	SunMoon University Visual Design School
Designer	HUN JONG JANG, WOONG SUN JANG, HYUNG SEUK LEE
English	SITUATION_ Asan city streets are experiencing serious problems due to overflowing garbage. Citizens do not realize that the mess of streets is an environmental issue. Small environmental pollution is a cause of global warming and causes serious problems not only in cities but also in endangered animals. IDEA_ We proposed and implemented a garbage bag design improvement project in Asan City to solve these problems. The idea of ​​this project uses polar bears and whales among endangered species. By using the transparency of the garbage bag to express garbage like sea, it can feel serious about environmental pollution and endangered animals.
Native	문제점_ 아산시 거리에는 넘쳐나는 쓰레기로 인하여 심각한 문제를 겪고 있다. 시민들은 눈앞에 보이는 거리의 지져 분 함이 환경문제라는 점을 인식하지 못하고 있다. 또한 작은 환경오염은 곧 지구온난화의 원인으로 도시뿐 아니라 멸종 위기에 처한 동물들에게도 심각한 문제를 초래한다. 아이디어_ 우리는 이러한 문제점의 해결방안을 위해 아산시와 쓰레기봉투 디자인 개선 사업을 실행하였다. 이 프로젝트의 아이디어는 사람들이 가장 크게 인식하고 있는 멸종 위기 동물 중 북극곰과 고래를 사용하였으며, 쓰레기봉투의 투명한 매체성을 이용하여 북극곰과 고래가 올려진 봉투에 쓰레기들로 가득 차 동물들이 쓰레기 더미 위에 올라가 있는 현상처럼 보여, 환경오염과 동물들의 멸종 위기에 심각성을 느낄 수 있다.

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