Communication

YUKBUNDANG

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Yukbundang
Affiliation	IDEA DO IT
Designer	Yerok Ahn, Yeongkeun Jeon
English	Yukbundang is a charcoal grilled Korean BBQ restaurant specializing in Korean beef and pork and targeting various consumer groups. We wanted to launch a new brand that anyone can enjoy regardless of age by providing a space that gives new feelings while excites nostalgia to them. The concept of the brand is a modern Korean hall where Western and Oriental style exist at the same time. We wanted to express a unique atmosphere that Western modern style space and Oriental folk painting drawn in folding screen 'Byung-poong' bring. The logo type is based on the ‘Munjado’ which is a combination of letters and drawings among Korean traditional arts.
Native	육분당은 국내산 돼지, 한우고기 숯불구이 전문점으로, 다양한 고객층을 타겟으로 합니다. 육분당은 다양한 연령대의 고객들이 찾아옵니다. 따라서 나이에 상관없이 누구나 즐길 수 있는 브랜드를 만들기 위해 옛 향수를 불러 일으키면서도 새로운 느낌을 주는 공간을 만들고자 하였습니다. 브랜드 컨셉은 서양과 동양의 양식이 공존하는 한국 근대시대의 회관입니다. 서양의 모던 스타일의 공간과 동양의 병풍에 그려진 민화가 만나 형성된 독특한 분위기를 브랜드에 표현하고자 하였습니다. 로고타입은 한국의 전통 미술중 글자와 그림을 하나로 합친 그림인 ‘문자도’에서 착안하였습니다. 서양의 모던과 동양의 민화가 만나 익숙하지만 새로움을 느끼게 합니다.

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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