Communication

THE ORM

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Kyowon
Affiliation	IDEA DO IT
Designer	YEROK AHN, YEONGKEUN JEON, JUYOUN KWON, NAYOUNG KIM, HEASOO SHIN
English	THE ORM is a Life style brand which is founded by Kyowon Group. It sells consumer goods for all family members that can be used in their daily life such as cosmetics, health supplements, daily necessities and living care products. We have interpreted the name of band as “right” and “appreciate(valuable)”. By combining them its slogan can be “the value beyond RIGHT”. A graphic motif we have developed is that the one circle pops out from the other unified circles. It visualizes the action that people making their better and more right choice.
Native	더오름은 기업 ‘교원’의 라이프 스타일 브랜드로, 일상생활에 필요한 화장품, 생활용품, 건강기능 식품, 리빙케어 제품 등 가족 구성원 모두가 일상적으로 사용하는 소비재 상품을 판매합니다. 우리는 더오름이라는 브랜드이름을 ‘옮음’과 ‘가치’ 두 가지 의미로 해석하였습니다. 두 의미를 합쳐 ‘옳은 것 중에 더 옳은 선택.’ ‘옳음 그 이상의 가치’라는 슬로건으로 풀어냈습니다. 더 나은, 더 옳은 선택을 하는 모습을 시각적으로 보여주기 위해 통일된 다수의 동그라미 중 하나만 튀어오른 모습을 그래픽 모티브로 개발하였습니다. 그래픽모티브는 브랜드 아이덴티티를 명확히 인지될 수 있도록 로고 및 패키지에 통일되도록 적용하였습니다.
Website	http://www.creativedoit.com/portfolio/de...;part_idx=

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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