Communication

PRIOR CORPORATE IDENTITY

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	PRIOR Corp.
Affiliation	YNL DESIGN
Designer	YOONA LEE, KYONG A OH
English	Prior is a company that provides an all-in-one consulting service by combining tax affairs and various services such as legal, patent, and labor with IT. We have developed a corporate identity of a premium company that captures intuitive corporate name and business value with a sense of priority to put customers first. Inspired by a business's revenue growth chart, the graphic motif visualized the flow on a gradually rising graph to express a positive experience and dynamics in pursuit of a flexible and modern mood. Prior's CI provides an experience to enhance the customer's prestige, using a consistent tone and manner and identity system.
Native	프라이어(Prior)는 세무 뿐만 아니라 법무, 특허, 노무 다양한 서비스를 IT와 결합시켜 더욱 쉽고 간편한 All-in-One 컨설팅 서비스를 제공하는 법인 기업으로 기존 세무법인의 영세하고 복잡한 이미지를 탈피하고 새롭게 간소화되어 주요 고객인 고액자산가들이 원하는 니즈를 충족시키는 간편한 서비스를 세련되고 프리미엄하게 선사합니다. 무엇보다 고객을 최우선으로 생각하는 프라이어의 사명감을 담아 직관적인 기업 네이밍과 비즈니스의 가치를 함축적으로 담고 있는 프리미엄한 기업의 통합된 시각적 체계를 구축한 기업 아이덴티티를 개발하였습니다. You are our Top Priority (당신은 우리의 최우선입니다)라는 슬로건 아래 고객의 문제 해결과 만족을 먼저 생각하는 프라이어의 사명감과 책임감을 담으며 전문적인 기업 이미지 구축합니다. 그래픽 모티브는 비즈니스의 수익 성장 차트에서 영감을 받아 점점 상승하는 그래프에 흐름을 시각화하여 긍정적인 경험과 다이나믹함을 표현하며 플렉시블하고 모던한 무드를 구축합니다. Prior 프라이어의 CI는 일관된 톤 앤 매너와 아이덴티티 체계로 고객의 프레스티지를 한층 높여드릴 경험을 선사합니다.
Website	ynldesign.com
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