Communication

PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	SMVD PANCOMCOMMUNICATION
Designer	HunJongJang, JongHwanWoo, MInHyeokJang, JeongEunNoh, YounJungkim
English	In June 2022, a gang of robbers wearing a hahoetal mask aroused the curiosity of citizens who appeared in Seoul and other parts of the country. It uses subway floors, manhole wrapping, and various ambient to expose the identity of paper houses to citizens in many ways. It will present a traditional Koreanhahoetal mask that is different from the original and launch a differentiated and Koreanized paper house launch campaign will be held.
Native	'우리의 목표는 세상에 없는 돈이다.' 2022년 6월 대한민국, 하회탈을 뒤집어쓴 강도단이 서울을 비롯한 한국을 대표할 수 있는 전국 곳곳에 출몰하여 시민들의 호기심을 불러 일으킨다. 많은 사람들이 이동하며 오가는, 지하철 바닥 래핑, 맨홀 래핑, 건물 외각 맵핑쇼 등 각종 엠비언트를 이용해 다방면으로 시민들에게 종이의 집의 아이덴티티 정체성을 노출시켜, 차별성있는 아이덴티티를 제시할 수 있다. 또한 기존 원작의 살바도르 가면과는 다른 한국만의 전통 하회탈 가면을 제시하여, 차별화되고 한국화 된 종이의 집 런칭 캠페인을 진행한다.
Positive Comments

1. in Space
   

   Murakoshi House

2. in Space
   

   Weaving Haifu

3. in Space
   

   YU SHAN COFFEE BOOKBAR

4. in Space
   

   Wave House

5. in Space
   

   In Between the Red Brick Wall

6. in Space
   

   Chengdu BMW Experience Center

7. in Space
   

   QUARK

8. in Space
   

   Yung Zing Tung Copper Culture Gallery

9. in Space
   

   Grayscale of Light

10. in Space
    

    Space 5 point 7

11. in Space
    

    bibu pet store

12. in Space
    

    Mist Garden

13. in Space
    

    H Wave Wall

14. in Space
    

    Quanzhou Experimental Middle School

15. in Space
    

    IOC of Jingzhou factory

16. in Space
    

    Boundless Boundaries

17. in Space
    

    Ribbon House

18. in Space
    

    Mancave

19. in Space
    

    Chengdu MINI Showroom Complex

20. in Space
    

    Bamboo House

21. in Space
    

    Birch Forest

22. in Space
    

    Stream Office

23. in Space
    

    My Boundary

24. in Space
    

    Daotianyi Moutain Hotel

25. in Space
    

    House in Niigata

26. in Space
    

    DNAKE Smart Central Control Screen Knob

27. in Space
    

    Maguro

28. in Space
    

    RENOVATION OF OLD WAREHOUSE ON THE NORTH BUND

29. in Space
    

    BTS

30. in Space
    

    Changwon Public Library Rebranding

31. in Space
    

    KClighting Global Flagship Showroom

32. in Space
    

    IOC for Midea Headquarter

33. in Space
    

    Zhangzhou City Museum

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