Communication

TOLOKAH Brand Design

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Country	Chinese Taipei
Year	2023
Award	WINNER
Client	TOLOKAH
Affiliation	Process Group
Designer	Xinhong Yeh, Jules Li, Hsingyi Ko, Estela lin Yiru Huang, Kaiching Liu Angel Yang
English	TOLOKAH is a height-enhancing teaching system specially designed for teenagers and adults to help people establish a basic understanding of physical and psychological science and help people return to their original status of development. To solve the problem of TOLOKAH's lack of differentiation in the market, we designed the brand identity with an organic structure to continuously improve the kinetic energy, conveying that TOLOKAH not only increases the height of customers but also expands the breadth of the mind. Visually, the relaxed image of the jumping characters is highlighted, expressing the feeling that is close to people's hearts.
Native	TOLOKAH是專為青少年與成年人打造的增高教學系統，協助人們建立對於身體與心理科學的基礎認知，幫助人們回歸發育初衷。我們為解決妥樂高在市場的差異化問題，識別上為TOLOKAH創造了不斷提升動能的有機結構，傳達TOLOKAH 不僅增長顧客身高，更拓展心靈的廣度，在身心靈全面提升下，最終開創無限可能。視覺上運用了人物跳躍的輕鬆形象，藉由貼近人心和親和的形象，拉近與消費者的距離。 TOLOKAH的品牌形象在上市後，獲得正面的迴響，同時與消費者溝通上更為簡單與快速，減少解釋服務內容的時間。以往通常要花上很多的時間與消費者溝通增長的好處與療效，現在透過動態識別與人物圖像的組合，展現「身心靈成長」、「向上增高」的第一印象，這樣的良好願景也和消費者產生共鳴，增加對品牌的認同度。在亞洲市場上，增高品牌的第一印象常給人陌生感，甚至會有詐騙、不真實的認知，為了扭轉大家認為長高的諮詢過程是一個見不得人或害羞的事情，TOLOKAH品牌在設計上，以EMPOWER YOUR HIGHEST為訴求，創造一個安全、舒適的溝通環境。我們回歸人類內在渴望，以輕鬆的視覺展現身心靈提升的層次，介紹增高訓練，包括呈現專業醫療團隊和訓練過程的情境，為品牌加注更多穩固與信任的能量。
Website	www.process-group.com
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