Communication

361 degree kids Jump Rope Limited Packaging

Extra Form

Country	China
Year	2024
Award	WINNER
Client	361 degree kids Co., Ltd.
Affiliation	Shanghai Kuyekuye Technology Co., Ltd.
Designer	Xusong WANG
English	Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success. It takes the shape of a triangle, representing one corner of the five-pointed star on the Chinese national flag, using traditional Chinese red and yellow, and allowing shoes, clothes, and accessories to be laid flat inside the packaging box to reducing the size of the box. “Jump Chinese Style”Written in Chinese Calligraphy.
Native	设计采用了中国元素：国旗、中国建筑、书法和成语，并抽象出”门“、”鲤鱼“、”跳”、“水”等元素，有毛笔字书写”跳出中国范“，整体采用红色和黄色。 设计灵感来至于中国的成语典故：鲤鱼跳龙门。鲤鱼又称”跳鱼“，通过不断努力、尝试和失败，才能跳过龙门，变成为真龙，这同样代表着体育精神，克服困难，最终取得优异的成绩，希望运动健儿在赛场上取得傲人的成绩，并且能推广跳绳这项运动。 鞋盒采用三角形外型，不仅是因为它是中国国旗上五角星的一角、和更好的展现鞋上”CHINA"的文字，同时我们还考虑跳绳鞋本身的特点，脚背较高。当鞋可以平放，并把衣服折叠放在鞋盒中，可以大大减少整体的体积和省去衣服的包装，加上环保材质的选择，让礼盒更加的环保。
Positive Comments
Judging Comments	This design was lauded for its innovative fusion of traditional Chinese motifs with modern packaging, offering both cultural depth and practical utility.

1. in Space
   

   Murakoshi House

2. in Space
   

   Weaving Haifu

3. in Space
   

   YU SHAN COFFEE BOOKBAR

4. in Space
   

   Wave House

5. in Space
   

   In Between the Red Brick Wall

6. in Space
   

   Chengdu BMW Experience Center

7. in Space
   

   QUARK

8. in Space
   

   Yung Zing Tung Copper Culture Gallery

9. in Space
   

   Grayscale of Light

10. in Space
    

    Space 5 point 7

11. in Space
    

    bibu pet store

12. in Space
    

    Mist Garden

13. in Space
    

    H Wave Wall

14. in Space
    

    Quanzhou Experimental Middle School

15. in Space
    

    IOC of Jingzhou factory

16. in Space
    

    Boundless Boundaries

17. in Space
    

    Ribbon House

18. in Space
    

    Mancave

19. in Space
    

    Chengdu MINI Showroom Complex

20. in Space
    

    Bamboo House

21. in Space
    

    Birch Forest

22. in Space
    

    Stream Office

23. in Space
    

    My Boundary

24. in Space
    

    Daotianyi Moutain Hotel

25. in Space
    

    House in Niigata

26. in Space
    

    DNAKE Smart Central Control Screen Knob

27. in Space
    

    Maguro

28. in Space
    

    RENOVATION OF OLD WAREHOUSE ON THE NORTH BUND

29. in Space
    

    BTS

30. in Space
    

    Changwon Public Library Rebranding

31. in Space
    

    KClighting Global Flagship Showroom

32. in Space
    

    IOC for Midea Headquarter

33. in Space
    

    Zhangzhou City Museum

Designed by sketchbooks.co.kr / sketchbook5 board skin