Communication

Brand Design for LUHA SHOP

Extra Form

Country	Chinese Taipei
Year	2023
Award	WINNER
Client	LUHA SHOP
Affiliation	HUNG JUI CHUN AND LIN CHUN CHANG
Designer	HUNG JUI CHUN AND LIN CHUN CHANG
English	The Logo contains a smile within a basket that contains a wide diversity of food grown or farmed by local farmers. The basket is an invitation to shop with us. The blue and green colors represent eco-sustainability and natural foods; the orange and peach colors give off a passionate and friendly vibe for the brand. Hand-drawn illustrations are intended to bring forth our Logo spirit, agri-food ethos and also an appeal for consumers to make conscious farm-to-table shopping decisions so as to stay connected with nature at every purchase. We also use recycled canvas to design shopping bags to achieve the concept of environmental protection.
Native	「乳禾食」食材選品概念店經由嚴選制度，集結臺灣各地青農、加工業者，打造在地產、都市銷的品牌價值。再以直觀、自然、親切的品牌名表達乳品與在地農物組成的創意健康飲食。乳禾食又諧音為「如何食」，隱喻不同節令、不同食材都能夠搭配出有趣、創意料理，而品牌也透過DIY課程傳遞飲食的重要性。其中乳禾食的「禾」更代表企業重視友善農法、食農教育，也希望藉由食農教育讓更多消費者了解青農與相關蔬果知識。 標誌以笑容乘載在地青農的健康乳品、有機蔬果、新鮮肉品等，呈現商品的多樣性，再引用購物籃形象寓意乳禾食是婆媽採購的好地方。品牌整體色彩則以綠、藍、橙、桃色為主；以「綠」與「藍」代表企業永續環保與嚴選天然、新鮮食材的精神。再透過「橙」與「桃」呈現品牌熱情、親切的形象。 在延伸的品項上，以充滿溫度的手繪插畫延伸標誌的精神，帶出乳禾食從田間到餐桌的食農理念，讓每次選品，都是與大自然更親近的接觸。 我們透過再利用的帆布設計店內的購物袋，以實現環保、愛護土地的目標。
Positive Comments

1. in Industrial
   

   MAKE IT CLEAN

2. in Industrial
   

   FoldWave

3. in Industrial
   

   JEISYS MEDICAL LINEARZ

4. in Industrial
   

   Running badger electric go kart

5. in Industrial
   

   KAN

6. in Industrial
   

   One piece anti theft backpack

7. in Industrial
   

   DuoSTiX Hand Shower

8. in Industrial
   

   Wild wild child Fragrance Collection

9. in Industrial
   

   Exlicon Multi shape design tool

10. in Industrial
    

    Raresee The Eclipse

11. in Industrial
    

    Plani

12. in Industrial
    

    Seal Built with Native Soil

13. in Industrial
    

    Carry On

14. in Industrial
    

    Hypergrowth Onboarding Kit

15. in Industrial
    

    cocoda chair

16. in Industrial
    

    Ecological friendly multifunctional felt bag

17. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

18. in Industrial
    

    COS Conveyer

19. in Industrial
    

    A fast applied airbag fixing bandage

20. in Industrial
    

    TenKi Spliced magnetic suction toys

21. in Industrial
    

    MODULE collection DEESAWAT x SCG x JJD KMUTT

22. in Industrial
    

    Double Sided Chair

23. in Industrial
    

    Modular Screening Clinic for COVID19

24. in Industrial
    

    NBCQ Sound beach camping lamp

25. in Industrial
    

    The Sound of Length

26. in Industrial
    

    Degradable flowerpots without transplantation

27. in Industrial
    

    STRIX

28. in Industrial
    

    Highland

29. in Industrial
    

    Smart bedside lamp

30. in Industrial
    

    Antige Micro needles Therapy System

31. in Industrial
    

    Loven Collection

32. in Industrial
    

    UNION MEDICAL UNIPICO

33. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

34. in Industrial
    

    Single RF needle

35. in Industrial
    

    TRIFIT

36. in Industrial
    

    Smart Posture Measurement BAREUM series

37. in Industrial
    

    ENT Medical Chair System

38. in Industrial
    

    STEADFAST Coffee Brewer

39. in Industrial
    

    yokun Olfactory Training System

40. in Industrial
    

    PANCOM Hope thermometer campaign branding

41. in Industrial
    

    Listener

42. in Industrial
    

    sos balloon

43. in Industrial
    

    FUN TO barbecue integrated box

44. in Industrial
    

    Aunion Objet Multi Plug

45. in Industrial
    

    Transper

46. in Industrial
    

    Cozy Time

47. in Industrial
    

    In Outside

48. in Industrial
    

    nabos Modernly reinterpreted Soban series

49. in Industrial
    

    Emergency Staircase

50. in Industrial
    

    Occhiali Da Sole Pin

51. in Industrial
    

    ACCOMPANY

Designed by sketchbooks.co.kr / sketchbook5 board skin