Communication

LVUPGG Esports Tournament Platform

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	BIGPICTURE Interative
Affiliation	BIGPICTURE Interative
Designer	Mikyung Kim, Hyunsu Kim, Hanbyeol Shin, Suyoung Kim
English	LVUP.GG is an ‘esports tournament platform’ where gamers endlessly pursue new challenges to reach their goals. To provide solution to difficulties arising from the complexities in esports tournaments hosted by game companies, we built an online esports platform where users can host esports tournaments by themselves. For the design, we sought to visualize that the service allows transition from a complicated structure(3D) to an easy and simple structure(2D) and deduced the overall graphic concept as ‘3D-looking 2D form.’ The graphic concept was applied in the logo and graphic motif and were used in all on- and off-line aspects of the service.
Native	끝없는 목표를 향한 우리들의 도전하는 공간, LVUP.GG는 ‘이스포츠 토너먼트 플랫폼’ 입니다. 우리는 기존의 게임사가 대회를 개최하는 구조가 복잡하고 접근성이 어렵다는 문제를 해결하기 위해 유저가 직접적으로 대회를 개최할 수 있는 플랫폼을 만들었습니다. 기존 게임대회 서비스의 산업 구조가 복잡한 구조(3D)에서 쉽고 단순한 구조(2D)로 간편화 된다는 서비스 구조에서 착안하여 전체적인 그래픽 원리를 ‘3D처럼 보이는 2D 형태’로 도출했습니다. 그래픽 원리는 로고, 그래픽모티브에 적용되어 서비스의 온오프라인에 활용되었습니다. 또한, 우리는 LVUP.GG에 ‘NEXT WINDOW’ 라는 컨셉을 부여했습니다. 이는 게임대회와 유저를 이어주는 또 다른 창, 유저들이 게임 안에서 지속적으로 새로운 목표를 생성해 나가고 ‘LEVEL UP’할 수 할 수 있는 공간을 의미합니다. NEXT WINDOW의 개념은 그래픽 모티브에도 적용 됩니다. LVUP.GG 명칭에서 가져온 각각의 L,V,U,P,G 철자를 조형화하고 브랜드의 각각의 키워드에서 사각형(L), 삼각형(V), 타원(U), 입체(P), 원(G)의 형태를 뽑아내 시각적 변주를 주었습니다. 그리고 이 5가지 형태는 입체의 평면화를 통해서 각각의 컬러와 의미, 서비스 내에서의 역할을 부여하였습니다.
Website	lvup.gg
Positive Comments

1. in Communication
   

   EYEV

2. in Communication
   

   Ridiculous Car Crashing New Media Art

3. in Communication
   

   THE WEE THINGS

4. in Communication
   

   Hand in hand family fruit

5. in Communication
   

   HWARANG

6. in Communication
   

   RunnaB

7. in Communication
   

   Read The City Symposium

8. in Communication
   

   Wingk app for the visually impaired

9. in Communication
   

   distancE Cafe Brand Identity Design

10. in Communication
    

    Tmall Autocare Tuning Center

11. in Communication
    

    heen Pinkme Blueme

12. in Communication
    

    IROIRO Eco Friendly Natural Life SOAP BAR

13. in Communication
    

    Absolut Lab

14. in Communication
    

    Korea Dessert Samlip Yakgwa and Samlip Manju

15. in Communication
    

    Theiere

16. in Communication
    

    Brand Design for LUHA SHOP

17. in Communication
    

    COCON

18. in Communication
    

    KHASTO Brand Identity

19. in Communication
    

    Scott fabric deodorizers packaging

20. in Communication
    

    Smart Home Network Wall Pad HNF I8240

21. in Communication
    

    WATER APP

22. in Communication
    

    Intelligent Wind Turbine Prediction System

23. in Communication
    

    Smart Irrigation Agriculture Platform

24. in Communication
    

    Packing for CHJ Jewellery products

25. in Communication
    

    ANANTI Journey

26. in Communication
    

    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

27. in Communication
    

    THE Craving

28. in Communication
    

    Premium makgeolli Weorabi

29. in Communication
    

    GENG TIAN

30. in Communication
    

    WARNING

31. in Communication
    

    MYCRO BAY

32. in Communication
    

    Artisans of Korea

33. in Communication
    

    build up

34. in Communication
    

    2and4

35. in Communication
    

    ZERO Brand Identity

36. in Communication
    

    Lan Ya Bai Yun

37. in Communication
    

    Ding Ding HK Tramways Board Game

38. in Communication
    

    YUEXIANG LAKE JING MARKETING CENTER

39. in Communication
    

    Soundcore A Lin Online Concert

40. in Communication
    

    The Grand Footless Horse Festival BI

41. in Communication
    

    365 days Taiwanese Foods Calendar

42. in Communication
    

    KOREA GOHEUNG YUZA WINE limited edition

43. in Communication
    

    YUM

44. in Communication
    

    Best Authorized Dissemblers

45. in Communication
    

    Strawfree packaging series

Designed by sketchbooks.co.kr / sketchbook5 board skin